
Linda Leopold is a strategic advisor, author and speaker specialising in AI transformation and responsible technology adoption. She spent seven years in senior AI leadership roles at H&M Group, where she established its Responsible AI programme. A former Editor-in-Chief of fashion and culture magazine Bon, she brings together perspectives on technology, creativity and the human side of AI.
Companies are racing to understand what AI can do. Linda Leopold asks what people are doing with it.doing with it.
A former editor-in-chief of fashion magazine BON who went on to spend seven years in senior AI roles at H&M Group, Linda brings a rare mix of cultural and technical insight. She explores how employees and consumers use AI, when they trust it and where they still want human judgement—and how people and AI can combine their strengths. As AI begins to shape advice, discovery and purchasing decisions, understanding those behaviours becomes critical for retailers and brands.