This is D-Congress
Where the people shaping commerce meet
D-Congress is Northern Europe’s leading meeting place for retail transformation. Every year, thousands of people from retail, brands, technology, business, policy and culture come together in Gothenburg.
To understand what’s changing.
To meet the people changing it.
And to shape what comes next.
Built on Commerce. Always Moving Forward.
D-Congress has its roots in Swedish e-commerce.
But commerce has changed. Today, AI, technology, brands, consumer behaviour, platforms, payments, logistics, retail media, stores and culture are increasingly connected.
So is D-Congress.
From e-commerce to the transformation of commerce itself.
Everyone is here.
Founders. CEOs. Retailers. Brands. Entrepreneurs. Policymakers. Technologists. Creators. Challengers.
➡ 4,474 ATTENDEES IN 2026
➡ 1,000+ RETAILERS & BRANDS REPRESENTED
➡ 1,142 C-LEVEL ATTENDEES
➡ 68,8% OF RETAILERS & BRANDS ARE C-LEVEL OR MANAGEMENT
Different worlds. One room.
People love being here.
+60 Net Promoter Score
For the ideas. The people. The unexpected conversations. The atmosphere.
You have to be there.
Jack Stratten on stage at D-Congress 2026
From 1973 to What’s Next.
Our story started long before D-Congress had a name.
- 1973 – The Swedish Mail Order Association is founded in Borås.
- 2015 – D-Congress is born and moves to Gothenburg.
- 2023 – Svensk Handel takes full ownership of D-Congress.
- 2027 – D-Congress enters its next chapter.
What started in mail order became e-commerce.
What became e-commerce is now transforming into something much bigger.
Commerce never stands still. Neither do we.
Powered by Svensk Handel.
D-Congress is owned and organised by Svensk Handel – the Swedish Trade Federation.
That connection matters.
Svensk Handel represents the companies that make up Swedish commerce – from some of the country’s largest retailers and brands to entrepreneurs and fast-growing businesses. D-Congress brings that industry together with the people, technologies and ideas transforming it.
Industry knowledge meets new thinking.
Business meets policy.
Sweden meets the world.
More Than a Conference.
The programme matters.
But D-Congress has never been only about what happens on stage.
It’s the meeting you didn’t plan. The conversation that continues after the session. The person you discover. The idea you take home. The music. The atmosphere.
The feeling that you were there when something happened.
That’s D-Congress.
Our Ambition.
From Gothenburg to the world
Our vision is clear: To become the most influential platform in the world för Retail Transformation
Our mission: To bring together the forward-thinkers shaping the next era of Retail
Not by becoming the biggest conference.
By becoming the place where the most important conversations happen, the right people meet and new ideas move forward.
Nataliya Chichkova on stage at D-Congress 2026
Mike Miller on stage at D-Congress 2026
What’s Next?
Powering Fandom – Creating Icons
In 2027, we ask one big question:
If everyone has access to powerful technology, what makes a brand matter?
- Technology powers commerce.
- Brands create meaning.
- Culture creates relevance.
- Community creates belonging.
- Fandom creates momentum.
Icons endure.
D-CONGRESS · GOTHENBURG · MARCH 10–11, 2027