Showcase your brand where retail transforms

Sponsorships for 2027 are now open

Secure your sponsorship at Northern Europe’s leading retail event. Meet 5,000+ innovators, industry leaders, and changemakers from across retail, e-commerce, and tech at D-Congress 2027 in Gothenburg, Sweden.

Showcase your brand, launch new ideas, and connect with the people powering fandom, creating icons, and shaping the future of commerce.

Sponsorships 2027 Speaking Slot 2027

Sponsorships at D-Congress 2027

March 10-11 in Gothenburg, Sweden

Put your brand in front of 5,000+ senior leaders, buyers, and influencers. D-Congress is Northern Europe’s leading retail event, where leaders from retail, e-commerce, and tech come together to exchange ideas, build partnerships, and shape the future of commerce. With a sponsorship, you unlock powerful opportunities to stand out: take the stage with thought leadership, boost your visibility across the venue, join exclusive networking, and activate experiences that deliver measurable impact.

The D-Congress Festival returns in 2027 — a unique evening of live music, culture, and unforgettable experiences with artists, DJs, and special guests. It’s more than branding — it’s about being at the heart of the community powering fandom and creating the icons of tomorrow.

Get Inspired

Sponsorships 2027

Sponsorship Opportunities

Exhibit and Connect

The Standard Sponsorship Package is the essential entry point for all sponsors – your minimum presence and the foundation for unlocking additional sponsorship and visibility opportunities at D-Congress 2027. It ensures your brand is visible, your team is on site, and you have access to the right people and platforms.

What’s included:

6 m² stand – your space in the exhibition area
Scanning tool to capture and follow up on leads
Access to the meeting platform for networking and scheduling
Company logo exposure on dcongress.com
Sponsor pricing on additional tickets (special conditions apply)
Option to add extra services for even greater visibility

Starting from 95,000 SEK

Upgrade with a larger stand and extra tickets for maximum impact

3 sponsor passes incl. lunch, fika, full speaker programme and D-Congress Festival
6 retailer passes, incl lunch, fika, full speaker programme and D-Congress Festival
Please note that mandatory insurance applies to all exhibitors and will be invoiced separately by the Swedish Exhibition & Congress Centre.

For questions, please contact:

Katharina Woss
E-mail: katharina.woss@svenskhandel.se

Add-ons / sponsorships D-Congress

Take your sponsorship to the next level with exclusive add-ons that give your brand maximum exposure and touchpoints throughout D-Congress.

Apply for a Speaking Slot at D-Congress 2027

Please note: The application window closes on October 15, 2026.

Each year, D-Congress welcomes session proposals from sponsors and partners who wish to contribute valuable insights to the programme through speaking opportunities on the stages described in this document.

Apply for speaking slot at D-Congress 2027

In addition: Special Session Partnership Opportunities

In addition to the sponsored speaking opportunities in the link, D-Congress 2027 also offers a limited number of SPECIAL SESSIONS.

SPECIAL SESSIONS

Curated conversations built together with D-Congress.

SPECIAL SESSIONS are premium editorial formats exploring some of the most important shifts shaping modern commerce. Each session is curated by the D-Congress editorial team and brings together leading perspectives, real-world experience and senior decision-makers around a clearly defined topic. The ambition is to create relevant conversations on stage – and take them further through an exclusive executive roundtable.

Selected partners can participate as sponsors of a SPECIAL SESSION.

The format

Each SPECIAL SESSION consists of two connected parts:

1. On stage

A 45-minute curated programme developed and moderated by D-Congress. Depending on the topic, the session may combine keynote perspectives, interviews, cases and panel discussions. As a partner, you are given a relevant role in the programme, for example through participation on stage together with customers, retailers, experts or other industry leaders.

2. Executive Roundtable

The stage programme is complemented by an exclusive 60-minute roundtable for senior executives from retailers and brands. The roundtable is curated and moderated by D-Congress and brings together a minimum of 12 C-level retail and brand executives, with a maximum of four sponsor representatives. It takes place in the premium meeting spaces on floor 28 at Svenska Mässan.

Sessions are presented as: D-Congress in collaboration with Sponsor & Sponsor

Maximum two sponsors per SPECIAL SESSION.

Themes

Retail Media
Paytech
Next Mile / Logistics
Fashion Transformation
From Shop to Destination

Are you interested in becoming a SPECIAL SESSION partner, please contact therese.toll@svenskhandel.se

Main Stage Video Sponsorship

Stage Icons

Take the spotlight on one of D-Congress main stages. Showcase your brand in a premium setting with maximum impact as your message is played just before every session on one of our two largest and most important stages. This is where the key conversations happen and where your brand becomes part of the experience.

Sponsorship Includes:

Location: Stage Icons (Congress Hall)
2 sessions per day (max. 1500 attendees per session)
Sponsor logo displayed on digital program signage outside the main stage

Exposure:

30-second promo video shown before each session
Followed by a 30-second Svensk Handel video.

All content is subject to approval

SEK 125,000 excl. VAT

Double rate for non-exhibitors

Main Stage Video Sponsorship

Powering Fandom

Sponsorship Includes:

Location: Powering Fandom (F4)
10 sessions (max. 600 attendees per session)
Sponsor logo displayed on digital program signage outside the main stages

Exposure:

30-second promo video shown before each session
Followed by a 30-second Svensk Handel video.

All content is subject to approval

SEK 125,000 excl. VAT

Double rate for non-exhibitors

Coffee Lounge Sponsorship

Step into the spotlight and make your brand a part of this inviting space

We will create the perfect environment for attendees to relax, network, and recharge. All while keeping your brand highly visible, front and center.

Sponsorship Includes:

Strategic locations
Fully furnished seating lounge -ready to welcome guests
Two fridges for beverages of your choice (beverages not included)
Barista service with freshly prepared coffee
Company logo displayed on overhead banner in the lounge and coffee area
Option to assign one company representative or host to welcome and scan visitors at the coffee station

Additional Options: Should you wish to complement the coffee offering with additional items, this can be arranged at an extra cost, covered by the sponsor. The same applies to the beverages supplied for the fridge.

Visibility Period

Wednesday: 09:00 -17:00
Thursday: 09:00 -18:30

SEK 150,000 excl. VAT

Double rate for non-exhibitors

Digital Screens Sponsorship

Own the moment

Keep your brand visible throughout the D-Congress experience. Positioned at high-traffic touchpoints across the venue, this sponsorship places your message in the heart of the attendee journey, creating repeated exposure and lasting brand recognition among retail decision-makers.

Sponsorship Includes:

Visibility across 5 screens
Content displayed in a 5-second rotation, alongside a maximum of 4 other sponsors
Content can be dynamic/motion-based and is to be delivered by the sponsor according to the specified screen dimensions

Location: High-traffic touchpoints at D-Congress

Visibility Period:

Wednesday: 09:00 -17:00
Thursday: 09:00 -18:30

SEK 25,000 excl. VAT

Double rate for non-exhibitors

Badge Lanyard Sponsorship

Visible branding throughout the event

The badge lanyard is a functional element used by all attendees during the entire conference. As a sponsor, your brand will be clearly visible in meeting rooms, exhibition areas, networking sessions, and social activities.This sponsorship offers consistent exposure by integrating your brand into a natural part of the event experience, ensuring visibility without interrupting or competing for attention.

Sponsorship Includes:

Sponsor logo featured on all attendee lanyards, alternating with the official D-Congress logo
Participants wear the sponsor’s logo throughout the event, ensuring constant exposure

Visibility Period:

Wednesday: 09:00 -17:00
Thursday: 09:00 -18:30

SEK 175,000 excl. VAT

Double rate for non-exhibitors

RESERVED

Restroom Advertising Sponsorship

Turn everyday moments into high-impact brand exposure

With strategic placements in key restroom locations, your brand is guaranteed maximum visibility in a space where attendees cannot miss your message.

Sponsorship Includes:

Prominent placement on doors and mirrors in restrooms during D-Congress
Restrooms located in: Congress Foyer, H-Hall and Expo-Hall
Print and mounting are included, making it easy and hassle-free for the sponsor

Visibility Period:

Wednesday: 09:00 -17:00
Thursday: 09:00 -23:00 (18.30 -23.00 Congress Foyer only during the Festival)

SEK 85,000 excl. VAT

Double rate for non-exhibitors

BOOKED

D-Congress Cloakroom Sponsorship

Gain consistent visibility by sponsoring the wardrobe

A key service used by a large share of attendees throughout both days. This sponsorship provides repeated brand exposure in a practical context, ensuring your presence is seen multiple times by visitors. With branding opportunities across signage, staff apparel, and digital directions, this package creates a natural and integrated brand touchpoint while supporting an essential part of the event experience.

Sponsorship Includes:

Printed sign above the wardrobe area, print and mounting are included
Possibility to provide branded T-shirts for wardrobe staff
Logo exposure on a digital signage directing visitors to the wardrobe
Area for giveaways and the option to set up a backdrop and table etc.

Location: Main entrance at Svenska Mässan

Visibility Period:

Wednesday: 09:00 -17:00
Thursday: 09:00 -03:00

The wardrobe remains open throughout the Festival and the Late Night Party until 03:00, ensuring continuous visitor interaction and extended brand exposure.

SEK 125,000 excl. VAT

Double rate for non-exhibitors

RESERVED

D-Congress After Work Sponsorship

When day one ends, the networking continues

The official D-Congress After Work brings attendees together in a relaxed setting to continue conversations, strengthen relationships, and create new business opportunities. As sponsor, your brand becomes a visible part of an evening dedicated to meaningful connections.

Sponsorship Includes:

100 branded drink tickets valid at Restaurant Corner (1 ticket = 1 beer, wine, or non-alcoholic beverage)
Information and logo displayed on digital screens during the closing hours of D-Congress on Wednesday
Sponsor logo included whenever the After Work are mentioned across:-Official website-Newsletters-Social media

Location: Restaurant Corner at Svenska Mässan-conveniently located in the same building as the main venue

As a sponsor, you have the exclusive opportunity to elevate the experience by booking your own entertainment -whether it’s a live band, DJ, or interactive activities.

Visibility Period:

Wednesday: 16:45 -19:00
After work: 17:00 –19:00

125,000 excl. VAT

Double rate for non-exhibitors

Core Stage Sponsor

Be the headline brand

The Core Stage in the Congress Hall is where the biggest acts perform, and your brand takes center stage. As Core Stage Sponsor, you receive maximum visibility and exclusive recognition, ensuring your brand is seen by attendees throughout the Festival and associated with the evening’s main entertainment experiences.

Sponsorship Includes:

Prime logo placement displayed prominently on the Core Stage
Sponsor logo on large digital program boards during the Festival
100 drink tickets valid at all bar areas during D-Congress Festival(1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor company logo on the Festival map
Sponsor logo featured in the Festival programme, on-site and online
Sponsor logo included whenever the Festival or Core Stage artists are mentioned across:
- Official website
- Newsletters
- Social media

Take the spotlight, where the biggest names and biggest moments happen.

SEK 195,000 excl. VAT

Double rate for non-exhibitors

BOOKED

Node Stage Sponsor

Own the rhythm of Node StageThe Node Stage on the lower level of the D-Congress Festival is where entertainment, networking and experiences come together. Located alongside the Food Court, Festival Bar and Karaoke Room, it attracts attendees throughout the evening. As Node Stage Sponsor, your brand receives exclusive stage branding and prominent visibility.

Sponsorship Includes:

Prime logo placement displayed prominently on the Node Stage
Sponsor logo on large digital program boards during the Festival
100 drink tickets valid at all bar areas during D-Congress Festival(1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor company logo on the Festival map
Sponsor logo featured in the Festival programme, on-site and online
Sponsor logo included whenever the Festival or Node Stage artists are mentioned across:
- Official website
- Newsletters
- Social media

Let your brand move with the music -and be where the next big thing unfolds.

SEK 125,000 excl. VAT

Double rate for non-exhibitors

Festival Wristband & Welcome Drink Sponsor

Be worn, seen, and remembered

The festival wristband isn’t just entry –it’s a badge of belonging. As the exclusive sponsor, your logo is literally in the hands of all attendees for the entire duration of D-Congress. Pair that with the official welcome drink and your brand becomes the opening toast of the night.

Sponsorship Includes:

Logo on all wristbands (co-branded with D-Congress Festival)-Wristbands handed out at check-in -worn throughout the full D-Congress experience
Prominent logo on large digital program signage at the Festival
Sponsor of the official welcome drink
Sponsor logo whenever the Festival are mentioned across:
- Official website
- Newsletters
- Social media

Position your brand where engagement is strongest -where shared experiences create lasting memories.

SEK 225,000 excl. VAT

Double rate for non-exhibitors

Food Court Sponsorship

Fuel every conversation

The Food Court is where conversations begin, relationships are built, and the entire D-Congress community comes together. From busy lunch hours to the Festival dinner, your brand becomes part of every shared meal and networking moment, placing you at the center of the attendee experience. Throughout D-Congress, the Food Court hosts lunch service on both Wednesday and Thursday. On Thursday evening, it transforms into the setting for the D-Congress Festival Food Court.

Sponsorship Includes:

Company logo displayed on Food Court station signage
Logo featured on food and beverage menus on-site and online
Logo displayed on two digital screens within the Food Court
Logo included on large digital program boards during the Festival
10 branded table displays positioned throughout the seating area, providing visibility throughout both daytime and evening activities
Sponsor company logo on the Festival map
Sponsor logo whenever the Festival is mentioned across:
- Official website
- Newsletters
- Social media

Visibility Period:

Wednesday: All day with peak visitor traffic during lunch 11:30–13:30
Thursday: Half day with peak visitor traffic during lunch 11:30–13:30 (The Food Court will close this part of the event area at 13:30 in preparation for the D-Congress Festival)
Thursday Festival: Festival food served between 18:30–22:00

SEK 175,000 excl. VAT

Double rate for non-exhibitors

Foyer Bar Sponsor

Pour your brand into every toast

The Foyer Bar, located just outside the Core Stage and adjacent to the Gaming Area and dance floor with live DJ entertainment, is a natural meeting place throughout the Festival evening. As Foyer Bar Sponsor, your brand becomes part of an environment where attendees gather to connect, continue conversations and enjoy the Festival experience.

Sponsorship Includes:

The bar is named after your company, (e.g. “The X Bar”)
Sponsor logo on the bar
Sponsor company bar-name on the Festival map
Sponsor logo on large digital program boards during the Festival
10 foil-wrapped tables with logo
2 Backlit lightbox wraps with custom sponsor messaging
100 branded drink tickets valid in your sponsored bar (1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor logo whenever the Festival is mentioned across:
- Official website
- Newsletters
- Social media

Raise a glass -and let your brand be the flavor of the evening!

SEK 125,000 excl. VAT

Double rate for non-exhibitors

Congress Hall Bar No. 1 Sponsor

Tap into the energy of the night

Positioned in the buzzing Congress Hall, the bar brings people together around sound, movement, and good vibes. As a sponsor, your brand gets prime placement in one of the Festival’s most visited social spots -with dedicated signage and brand recognition whenever the bar is highlighted.

Sponsorship Includes:

The bar is named after your company, (e.g. “The X Bar”)
Sponsor logo on the bar
Sponsor company bar-name on the Festival map
Sponsor logo on large digital program boards during the Festival
10 foil-wrapped tables with logo
2 Backlit lightbox wraps with custom sponsor messaging
100 branded drink tickets valid in your sponsored bar(1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor logo whenever the Festival is mentioned across:
- Official website
- Newsletters
- Social media

Raise a glass –and let your brand be the flavor of the evening.

SEK 125,000 excl. VAT

Double rate for non-exhibitors

BOOKED

Congress Hall Bar No. 2 Sponsor

Tap into the energy of the night

Positioned in the buzzing Congress Hall, the bar brings people together around sound, movement, and good vibes. As a sponsor, your brand gets prime placement in one of the Festival’s most visited social spots, with brand recognition whenever the bar is highlighted.

Sponsorship Includes:

The bar is named after your company, (e.g. “The X Bar”)
Sponsor logo on the bar
Sponsor company bar-name on the Festival map
Sponsor logo on large digital Festival program boards
2 Backlit lightbox wraps with custom sponsor messaging
Logo on foil-wrapped tables
100 branded drink tickets valid in your sponsored bar(1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor logo whenever the Festival is mentioned across:
- Official website
- Newsletters
- Social media

Raise a glass –and let your brand be the flavor of the evening.

SEK 125,000 excl. VAT

Double rate for non-exhibitors

RESERVED

Gaming Area Sponsorship

Where play meets presence

Step into the fun. The Gaming Area is an interactive zone where challenges, dance floor, live DJ entertainment and spontaneous moments of joy bring the crowd together. As the exclusive sponsor, your brand becomes part of the action -in a space that invites participation, laughter, and sharing.

Sponsorship Includes:

This area is located inthe festival foyer.
5-game challenge zone with gaming information signs
Sponsor logo on large digital program boards during the Festival
DJ equipment and dance floor lighting
Logo displayed on four overhead screens
Bar with your logo
Sponsor company logo on the Festival map
100 branded drink tickets valid in your sponsored bar(1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor logo whenever the Festival is mentioned across:
- Official website
- Newsletters
- Social media

Position your brand where engagement is high -and where fun creates memories!

SEK 175,000 excl. VAT

Double rate for non-exhibitors

Karaoke Room Sponsor

Take center stage and let the singing begin.The Karaoke Room is where Festival visitors come to let loose, connect, and create memorable moments together. As the exclusive sponsor, your brand takes ownership of this high-energy entertainment space, with prominent exposure in a fun and engaging setting that keeps people talking long after the Festival ends.

Sponsorship Includes:

The Karaoke room is named after your company, (e.g.“The X Karaoke Room”)
Sponsor logo on large digital program boards during the Festival
Professional karaoke equipment
2 Backlit lightbox wraps with custom sponsor messaging
Sponsor company logo on the Festival map
100 drink tickets valid at all bar areas during D-Congress Festival(1 ticket = 1 beer, wine, or non-alcoholic beverage)
Sponsor logo whenever the Festival is mentioned across:
- Official website
- Newsletters
- Social media

Position your brand in a relaxed and social environment where attendees create memorable moments throughout the Festival!

SEK 125,000 excl. VAT

Double rate for non-exhibitors

D-Congress Late Night Party Sponsorship

Be part of the final chapter of D-Congress 2027

As the official Late Night Party Sponsor, your brand becomes part of the experience that rounds off two unforgettable days. It’s where conversations continue, new connections are made, and the relationships and ideas sparked at D-Congress are carried forward long after the event ends.

Sponsorship Includes:

Sponsor company name displayed at the Late NightParty location on the Festival map
Sponsor logo on large digital program boards during the Festival
Late Night Party information displayed on digital screens throughout the Festival venue when the Late Night Party begins
Late Night Party information and sponsor logo displayed on the Core Stage and Node stage screens at the end of the Festival programme
Opportunity to brand and decorate the Late Night Party venue according to your brand guidelines
Opportunity to arrange your own entertainment, such as a DJ, live act, or other activation
The event will be presented as “D-Congress Late Night Party in collaboration with [Sponsor Name]”
Sponsor logo whenever the Late Night Party is mentioned across official website, Newsletters and Social media
100 branded drink tickets valid at Restaurant Corner (1 ticket = 1 beer, wine, or non-alcoholic beverage)

Location: Restaurant Corner at Svenska Mässan–conveniently located in the same building as the main venue

Visibility Period: March 11, 23.00 -03:00

SEK 150,000 excl. VAT

Double rate for non-exhibitors