POWERING FANDOM – CREATING ICONS.

D-Congress: Where the people shaping commerce meet.

Meet retail leaders, founders and specialists from across the industry. Two days in Gothenburg to compare experiences, explore new ideas and meet the people you want to do business with.

Tickets Speakers

WHERE
The Swedish Exhibition & Congress Centre, Gothenburg
WHEN
10–11 March 2027
EXHIBITION OPENS
09:00 both days

Powering fandom – creating icons.

When everyone has access to powerful technology, what makes a brand matter?

AI is changing how people discover, compare and buy. At D-Congress 2027, we explore what gives customers a reason to choose a business and come back. We look at the role of products, service, creativity and communities in building lasting brands.

Meet people from retail, technology, fashion and culture who bring different perspectives to that question. Continue the conversation between sessions and into D-Congress Festival.

You have to be there.

This is D-Congress

Built on e-commerce.

D-Congress grew with Swedish e-commerce. Today, it brings together retailers, brands and technology businesses from across Northern Europe and beyond to explore how commerce is changing. Owned and organised by Svensk Handel.

Meet the people.

Meet retail leaders, founders and specialists working on the same questions as you. Exchange experiences with your peers and get to know people outside your usual circle.

Discover what’s next.

Find new ideas through the people and businesses around you. Explore technologies, hear different perspectives and discover approaches you can bring back to your own work.

Transform your business.

Hear how other companies tackle growth, customer experience and change. Learn from their decisions, including what proved difficult, and consider what could work in your business.

Everyone is here

D-Congress 2026 in numbers

Attendees

Retail & brand companies represented

Of retail & brand attendees in leadership roles

Exhibitors

D-Congress Festival

The cultural heartbeat of D-Congress.

Six live acts on two stages. Established artists and new discoveries, with dinner and time to spend together as D-Congress continues into the night.

Festival

Insights

What do people want from shopping now?

People bring their interests, expectations and previous experiences into every encounter with a brand. Understanding those influences is a useful place to begin a conversation about the future of stores. At D-Congress 2027, Jack Stratten, Director and Head of Trends at Insider Trends, explores that connection in Stores Worth Showing Up For — The future of physical retail.

Branding Consumer Insight & Experience Fandom & Community

When everything becomes available, what becomes valuable?

AI makes content easier to produce. Earning attention and trust is another matter. Ahead of Scott Galloway’s Predictions 2027 at D-Congress, we explore what this shift could mean for retailers and brands.

AI Consumer Insight & Experience Geopolitics

What happens after the AI boom?

As AI becomes more widely available, how will it change customer behaviour and competition? Benedict Evans looks beyond the models to explore what happens when the technology becomes part of everyday commerce.

AI Search & Discovery

To succeed with AI, study people

When do people want advice from AI, and when do they prefer a person? Linda Leopold draws on seven years in AI leadership at H&M Group to explore how people and AI can work together.

AI Consumer Insight & Experience Search & Discovery

How brands become icons

Sara Riis-Carstensen helped create LEGO’s first global brand strategy. Drawing on that experience, she explores how brands earn a place in people’s lives and what they can learn from the communities their customers already belong to.

Branding Fandom & Community

What happened to China while we weren’t looking?

In 2019, Den Digitala Draken brought Chinese commerce to D-Congress. Now Jacob Lovén and Tom Xiong return with guests from China to explore AI, emerging brands and robotics, and what European retailers should understand next.

AI Branding

Sara Riis-Carstensen on stage at D-Congress 2026

Meet the speakers.

Hear from retail leaders, founders and experts with different experiences of how commerce is changing. Explore who’s speaking and what they’ll bring to D-Congress.

Explore speakers

Discover what’s next.

Explore AI, e-commerce, brand-building, payments, logistics and the changing conditions for retail. Find sessions that address the questions you’re working on and introduce you to a few new ones.

Explore the programme

Jacob Lovén on stage at D-Congress 2026

Sponsorships

Put your brand in the room.

Meet retailers and brands looking for technology, expertise and business partners. Explore exhibition and sponsorship opportunities for your company at D-Congress.

Explore sponsorships

PLAN YOUR VISIT

D-Congress App

Find the people you want to meet, book meetings and build your programme before you arrive.

Your programme

Browse sessions and save your favourites to your personal schedule.

Your meetings

Explore participant profiles and arrange one-to-one meetings before and during D-Congress.

Speakers & exhibitors

Find out who’s taking part and explore the exhibiting companies.

Event updates

Receive meeting reminders and practical information during your visit.

The D-Congress App will be available a few weeks before the event.

Stay at Gothia Towers

Stay in the same building as D-Congress and book with a special rate for participants. Rooms at this rate are subject to availability, so we recommend booking early.

Book now

Stay updated on D-Congress

Get speaker announcements, programme updates and practical information ahead of D-Congress. The newsletter is in English.