Trends, ideas and lessons from the people shaping the future of commerce. Explore articles, interviews and reports from D-Congress and Svensk Handel – and filter by the topics that matter most to you.
AI makes content easier to produce. Earning attention and trust is another matter. Ahead of Scott Galloway’s Predictions 2027 at D-Congress, we explore what this shift could mean for retailers and brands.
As AI becomes more widely available, how will it change customer behaviour and competition? Benedict Evans looks beyond the models to explore what happens when the technology becomes part of everyday commerce.
When do people want advice from AI, and when do they prefer a person? Linda Leopold draws on seven years in AI leadership at H&M Group to explore how people and AI can work together.
Sara Riis-Carstensen helped create LEGO’s first global brand strategy. Drawing on that experience, she explores how brands earn a place in people’s lives and what they can learn from the communities their customers already belong to.
In 2019, Den Digitala Draken brought Chinese commerce to D-Congress. Now Jacob Lovén and Tom Xiong return with guests from China to explore AI, emerging brands and robotics, and what European retailers should understand next.