D-Award
Honouring the Companies - And People - Shaping Swedish E-Commrece
Since 2019, D-Award has recognised the companies pushing Swedish e-commerce forward. Today, D-Award includes two honours.
D-AWARD: E-COMMERCE OF THE YEAR
For the company shaping what Swedish e-commerce can become.
THE ARNE ANDERSSON HONOR
For the person whose contribution has helped shape the industry itself.
D-AWARD 2027 · D-CONGRESS · MARCH 10–11
D-Award 2027
Who will be next?
D-Award recognises a Swedish e-commerce company that combines strong business performance with the ability to move the industry forward.
What the Jury Looks For
➡ Growth: A strong and sustainable business with the ambition to scale.
➡ Innovation: New ideas, technologies or business models that challenge how commerce is done.
➡ Customer Experience: An exceptional understanding of – and relationship with – the customer.
➡ Brand & Community: The ability to build relevance, loyalty and a distinctive position.
➡ Industry Impact: A company that doesn’t just succeed – but helps move Swedish e-commerce forward.
The 2027 winner will be revealed at D-Congress.
Eight Years of D-Award
The companies that have shaped Swedish E-commerce.
Eight winners. Eight different businesses. Eight snapshots of an industry in constant change.
- 2019 · RevolutionRace
- 2020 · Skincity
- 2021 · CAIA Cosmetics
- 2022 · INET
- 2023 · LYKO
- 2024 · Djerf Avenue
- 2025 · Apotea
- 2026 · ESSNCE
The Arne Andersson Honor
For the People Who Built an Industry
Great industries aren’t built by companies alone. Introduced in 2026, The Arne Andersson Honor recognises an individual whose long-term contribution has helped develop Swedish e-commerce. Not for one successful year. For lasting impact.
What the Jury Looks For
➡ Industry-buildning: Contributing beyond one’s own company to strengthen Swedish e-commerce as an industry.
➡ Leadership: Sharing knowledge, opening doors and helping others succeed.
➡ Entrepreneurship: Building businesses, ideas or initiatives that have pushed e-commerce forward.
➡ Investment & Mentorship: Supporting the next generation of entrepreneurs and businesses.
➡ Lasting Impact: A contribution that can still be felt across the industry.
The First Recipient
Arne B Andersson 2026
Industry builder. Mentor. Pioneer. Arne B Andersson has spent decades helping build Swedish e-commerce – through business, knowledge-sharing and a commitment to the people and companies coming next. The award bearing his name was established in 2026.
Who will receive the Arne Andersson Honor in 2027?
The Jury
The same jury since 2019
Six people. One decision. The jury originally came together through the board of what was then Svensk Digital Handel. Since the first D-Award in 2019, they have followed the industry, debated the candidates and selected the winners.
- Freddy Sobin
- Paul Fischbein
- Hans Ohlsson
- Joakim Eskilsson
- Catrin Folkesson
Per Ljungberg, Secretary to the jury – Svensk Handel / D-Congress
D-AWARD ARCHIVE
Eight years of winners, nominees and jury motivations. 2019 → 2026
Essence
With strong growth, clear brand positioning and an impressive ability to combine creativity with commercial excellence, Essence has established itself as one of the most dynamic players in Swedish digital commerce. Through customer focus, digital precision and bold ambition, the company demonstrates how modern e-commerce brands can scale rapidly while building long-term relevance in a competitive global market.
APOTEA
Apotea continues to be a shining example of Swedish e-commerce year after year. With a successful listing on Nasdaq Stockholm, the company has further cemented its position as one of Sweden’s largest and most profitable e-commerce players. Apotea has revolutionized the pharmacy industry through innovative solutions and fast, sustainable deliveries, making it a role model for the entire Swedish retail sector.
Shopify
Shopify has established itself as a key partner for Swedish retailers, offering a simple, flexible, and user-friendly platform that makes it easier than ever to launch, scale, and optimize e-commerce operations. Through innovative solutions, seamless integrations, and a strong focus on direct-to-consumer strategies, Shopify has helped countless businesses expand both locally and globally. Their commitment to customer experience, continuous development, and the success of retailers makes them a worthy winner of the Supplier of the Year 2025 award.
Winner of the D-Award E-commerce 2024: Djerf Avenue
Nominees: Djerf Avenue, Nordic Nest Group, Photowall
Citations: Djerf Avenue is not only one of Sweden’s fastest-growing and most profitable e-commerce companies but also a shining star on the international e-commerce stage. 2023 was the year they made a significant impact in New York. With a strong focus on sustainability, authentic marketing, and strategic collaborations, the community of “Djerf Angels” continues to grow at an impressive pace.
Winner of special prize 2024, The D-Award Impact: Houdini Sportswear
Nominees: Beleco, Houdini Sportswear, Plick
Citations: With its groundbreaking work in sustainable and technologically advanced clothing, Houdini stands out for its unparalleled commitment to being a positive and regenerative force for both society and the planet. The new Houdini Circle brings all garments together in one place, offering customers various options to suit their needs – buying new, second-hand, renting, or subscribing.
Winner of the D-Award Supplier 2024: Swish
Citations: Swish has revolutionized the payment process for e-commerce through its user-friendly approach, transaction speed, and robust security. Its intuitive interface and instant payments have reduced cart abandonment and increased customer satisfaction, while its seamless integration with e-commerce platforms has significantly enhanced the competitiveness of online retailers.
Winner of the D-Award E-commerce 2023: Lyko
Nominees: ASKET, Axel Arigato, Lyko
Citations: With its curiosity, innovative strength, and clear focus on sustainability, Lyko, as one of Sweden’s largest e-commerce companies, constantly breaks new ground and elevates Swedish e-commerce to new heights. When Lyko demanded fossil-free e-commerce deliveries, the entire Swedish ecosystem listened and took action.
Winner of the D-Award Supplier 2023: Adyen
Citations: Through its technical and financial platform, Adyen has empowered merchants to break down the barriers between physical and digital commerce. With millions of insights from transactions across both physical and digital channels, Adyen’s customers can build exceptional customer loyalty and create seamless, extraordinary customer experiences.
Winner of the D-Award E-commerce 2022: Inet
Nominees: Djerf Avenue, Inet, Rugvista
Citations: Inet’s journey is something truly extraordinary. From starting out in 2000 with only physical stores to becoming one of Sweden’s most innovative e-commerce companies today, with possibly the most loyal customers. The company is a pioneer in the e-commerce industry when it comes to gamification, boasts a large community, and delivers results that are as impressive as the customers’ engagement.
Winner of the D-Award Supplier 2022: Instabee
Citations: In recent years, Swedish e-commerce consumers have finally gained the ability to choose deliveries that are fast, convenient, and sustainable. Instabox, with its innovative customer solutions, has broken new ground and contributed to advancing e-commerce in Sweden. With a clear sustainability agenda, including their shift to entirely fossil-free fuels, they are also leading the way toward more sustainable deliveries.
Winner of the D-Award E-commerce 2021: Caia Cosmetics
Nominees: Caia Cosmetics, Maya Delorez, Sellpy
Citations: A prime example of how an influencer can build a strong, independent brand based on the engagement and loyalty within their community. One of Europe’s fastest-growing beauty companies with a high profit margin.
Winner of the D-Award E-commerce 2020: Skincity
Nominees: Pierce, Skincity, Sneakersnstuff
Citations: Skincity has literally brought the certified skin therapist online, creating an exceptional customer experience and has been profitable since its inception in 2011. Few who order from Skincity.se fail to mention the thoughtfully designed signature packaging, now complemented by a ‘basic wrapping’ option. With a purpose of changing lives, they drive innovation in digital skincare
Winner of the D-Award E-commerce 2019: RevolutionRace
Nominees: Desenio, Ideal of Sweden, RevolutionRace
Citations: In a conservative industry with high price points, Pernilla and Niklas Nyrensten have proven that it is entirely possible to sell colorful, stylish, self-produced outdoor clothing with great fit at a reasonable price, without compromising on quality. By taking control of the entire value chain and involving customers in product development and marketing through social media, RevolutionRace has created a concept that they are successfully rolling out worldwide. A concept that has made them one of Sweden’s fastest-growing and most profitable e-commerce companies.”
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