Theme & Stages
Powering Fandom - Creating Icons
Theme & Stages
Powering Fandom – Creating Icons
Commerce is entering a new era. AI is transforming how products are discovered, decisions are made and transactions happen. As technology becomes the baseline, something else becomes more valuable: meaning, identity and belonging.
D-Congress 2027 explores the forces shaping what comes next in commerce – from AI, platforms and new business models to brands, communities and culture.
- Technology powers commerce.
- Brands create meaning.
- Culture creates relevance.
- Community creates belonging.
- Fandom creates momentum.
- Icons endure.
Nine stages. Nine perspectives.
From global shifts to real-world execution. From the biggest ideas in commerce to the tools transforming it right now.
The programme is taking shape. The first speakers and sessions will be revealed soon.
Ticket release November 5
Stage: Icons
Congress Hall
The big shifts. The people shaping them. Technology. Business. Brands. Policy. Culture. World-leading voices and the ideas changing commerce – and the world around it.
Stage: Powering Fandom
F4
Why do people choose, remember and care? AI. Brand-building. Communities. Creators. Culture. Where technology meets the human forces that turn attention into belonging – and brands into fandom.
Stage: Innovation Playground
Expo Hall
See what’s next. New technology, AI, platforms and products – demonstrated live. Less talking about the future. More experiencing it.
Stage: D-Talks
Expo Floor
Meet the people shaping Nordic commerce. Fast, personal conversations with CEOs, founders, entrepreneurs and industry voices. Twenty minutes. One person. One conversation.
Stage: In The Field
E-Floor
What actually works? Real cases. Real execution. Real learnings. How retailers and brands are turning transformation into results.
Stage: The New Rules
E3
Commerce doesn’t operate in a vacuum. Europe. Competitiveness. Regulation. AI. Trade. Security. The forces redefining the rules for doing business.
Stage: Commerce OS
H1
The infrastructure behind modern commerce. AI. Paytech. Retail media. Search. Martech. Loyalty. Platforms. The technologies and ecosystems powering how commerce works.
Stage: Playbooks
J1
Ideas you can use. Focused masterclasses on the strategies, tools and methods driving modern commerce. Practical. Specific. Actionable.
Stage: Scale
J2
Built for growth. B2B commerce. Platforms. Operations. Customer experience. Transformation. For companies turning digital change into scalable business.
