Trends, ideas and lessons from the people shaping the future of commerce. Explore articles, interviews and reports from D-Congress and Svensk Handel – and filter by the topics that matter most to you.

AI makes content easier to produce. Earning attention and trust is another matter. Ahead of Scott Galloway’s Predictions 2027 at D-Congress, we explore what this shift could mean for retailers and brands.

When do people want advice from AI, and when do they prefer a person? Linda Leopold draws on seven years in AI leadership at H&M Group to explore how people and AI can work together.

Sara Riis-Carstensen helped create LEGO’s first global brand strategy. Drawing on that experience, she explores how brands earn a place in people’s lives and what they can learn from the communities their customers already belong to.

In 2019, Den Digitala Draken brought Chinese commerce to D-Congress. Now Jacob Lovén and Tom Xiong return with guests from China to explore AI, emerging brands and robotics, and what European retailers should understand next.