Jacob Lovén and Tom Xiong created Den Digitala Draken to help a Swedish audience understand the companies, technologies and behaviours emerging from China and Asia. Their perspective connects developments inside a market with questions that matter beyond it. At D-Congress 2027, they reunite for one day with guests from China to explore what deserves attention next.
Den Digitala Draken came to D-Congress in 2019 to explore how China was reshaping digital commerce. For one day, Jacob Lovén and Tom Xiong now reunite on ICONS with guests from China to examine what has changed since. AI is moving into shopping and discovery, while Chinese consumer brands are building global value through design, craftsmanship and cultural identity. Content, community and transactions are becoming more closely connected. Robotics also opens a new chapter as AI enters the physical economy. Together, they will explore which developments European retailers and brands should understand now—and what might shape the next phase of commerce.
