Jack Stratten is Director and Head of Trends at Insider Trends. A retail trends speaker, writer and researcher, he examines changing consumer behaviour and its implications for retailers and brands. His work combines analysis with first-hand observation of retail concepts around the world.
What do people want from shopping now — and what gives them a reason to visit a store?
Jack Stratten opens with a sharp look at the consumer shifts shaping retail. How are people discovering brands, deciding what deserves their money and finding experiences that connect with their interests? Drawing on his work at Insider Trends, he explores what those expectations mean for the role of the store.
He is then joined by brands putting ideas into practice. Through concrete examples, they explore how a clear concept, knowledgeable people and relevant experiences can bring a brand to life and build relationships beyond the purchase.
From discovery and participation to repeat visits and commercial performance, the conversation asks how retailers can respond to changing consumer behaviour — and what they can start doing today.