D-Award: Honoring the heroes of Swedish digital commerce
With D-Award at D-Congress we honor the trailblazers of digital commerce in Sweden.
Winners D-Award 2026
The D-Award 2026 was presented at D-Congress on March 5
This year, the award for E-commerce of the Year was announced — alongside the introduction of a new distinction: The Arne Andersson Honor, a personal award recognizing an individual whose long-term contribution has had a decisive and lasting impact on Swedish e-commerce and the development of the industry as a whole.
The D-Award jury
Freddy Sobin ● Linn Rundgren, COO Bucky Studios ● Paul Fischbein, CEO RevolutionRace ● Hans Ohlsson, CEO Ellos ● Catrin Folkesson ● Joakim Eskilsson, Head of Digital Assist Volvo Cars ● Per Ljungberg, Svensk Handel & Head of D-Congress, is the secretary of the jury.
E-commerce of the Year 2026
Essence
Jury motivation: With strong growth, clear brand positioning and an impressive ability to combine creativity with commercial excellence, Essence has established itself as one of the most dynamic players in Swedish digital commerce.
Through customer focus, digital precision and bold ambition, the company demonstrates how modern e-commerce brands can scale rapidly while building long-term relevance in a competitive global market.
The Arne Andersson Honor 2026
Arne B Andersson
Jury motivation: From his early work at Posten in the mid-2000s, Arne B Andersson became the public face and a true pioneer of Swedish e-commerce, helping an emerging industry understand its growth and direction.
Through decades of insight and analysis, he has brought international perspectives home to Sweden, generously sharing knowledge and driving the industry toward smarter and more sustainable delivery solutions.
His impact has shaped not only how Swedish e-commerce has grown — but how it thinks.
Nominated for the D-Award – E-Commerce of the Year 2026
ESSNCE: Essnce has achieved what many brands aspire to – but few truly deliver. In a remarkably short time, the company has built a high-performing e-commerce brand defined by exceptional growth, strong profitability, and a razor-sharp focus on product. All powered by social media, direct customer relationships, and a business model without traditional marketing or intermediaries. With the founder as the authentic voice of the brand and TikTok as its primary engine, Essnce exemplifies how modern e-commerce thrives when commerce, content, and culture move in sync. Fast. Focused. Relentless.
MOCKBERG: Mockberg has executed one of the most impressive turnarounds in Swedish e-commerce in recent years. Following a challenging period, the company—driven by strong founder-led leadership and a sharpened brand focus—has reignited growth and delivered clear profitability, with e-commerce as its core engine. By seamlessly combining digital reach with a growing physical presence, Mockberg has built a modern retail company where business strategy, design, and customer relationships reinforce one another. What was once a period of crisis has been transformed into renewed momentum, disciplined execution, and a sustainable competitive edge. Truly impressive.
NELLY: Nelly has delivered one of the most disciplined and strategically consistent transformations in Swedish e-commerce history. Instead of chasing volume, the company chose to regain control—over assortment, returns, and profitability—in one of retail’s most demanding categories. Through focus, clarity, and operational discipline, Nelly has rebuilt a stable, relevant, and resilient e-commerce business. A clear reminder that true strength in online retail is not about speed alone—but about mastering the full equation.
D-Award winners and nominees from previous years
APOTEA
Apotea continues to be a shining example of Swedish e-commerce year after year. With a successful listing on Nasdaq Stockholm, the company has further cemented its position as one of Sweden’s largest and most profitable e-commerce players. Apotea has revolutionized the pharmacy industry through innovative solutions and fast, sustainable deliveries, making it a role model for the entire Swedish retail sector.
Shopify
Shopify has established itself as a key partner for Swedish retailers, offering a simple, flexible, and user-friendly platform that makes it easier than ever to launch, scale, and optimize e-commerce operations. Through innovative solutions, seamless integrations, and a strong focus on direct-to-consumer strategies, Shopify has helped countless businesses expand both locally and globally. Their commitment to customer experience, continuous development, and the success of retailers makes them a worthy winner of the Supplier of the Year 2025 award.
Winner of the D-Award E-commerce 2024: Djerf Avenue
Nominees: Djerf Avenue, Nordic Nest Group, Photowall
Citations: Djerf Avenue is not only one of Sweden’s fastest-growing and most profitable e-commerce companies but also a shining star on the international e-commerce stage. 2023 was the year they made a significant impact in New York. With a strong focus on sustainability, authentic marketing, and strategic collaborations, the community of “Djerf Angels” continues to grow at an impressive pace.
Winner of special prize 2024, The D-Award Impact: Houdini Sportswear
Nominees: Beleco, Houdini Sportswear, Plick
Citations: With its groundbreaking work in sustainable and technologically advanced clothing, Houdini stands out for its unparalleled commitment to being a positive and regenerative force for both society and the planet. The new Houdini Circle brings all garments together in one place, offering customers various options to suit their needs – buying new, second-hand, renting, or subscribing.
Winner of the D-Award Supplier 2024: Swish
Citations: Swish has revolutionized the payment process for e-commerce through its user-friendly approach, transaction speed, and robust security. Its intuitive interface and instant payments have reduced cart abandonment and increased customer satisfaction, while its seamless integration with e-commerce platforms has significantly enhanced the competitiveness of online retailers.
Winner of the D-Award E-commerce 2023: Lyko
Nominees: ASKET, Axel Arigato, Lyko
Citations: With its curiosity, innovative strength, and clear focus on sustainability, Lyko, as one of Sweden’s largest e-commerce companies, constantly breaks new ground and elevates Swedish e-commerce to new heights. When Lyko demanded fossil-free e-commerce deliveries, the entire Swedish ecosystem listened and took action.
Winner of the D-Award Supplier 2023: Adyen
Citations: Through its technical and financial platform, Adyen has empowered merchants to break down the barriers between physical and digital commerce. With millions of insights from transactions across both physical and digital channels, Adyen’s customers can build exceptional customer loyalty and create seamless, extraordinary customer experiences.
Winner of the D-Award E-commerce 2022: Inet
Nominees: Djerf Avenue, Inet, Rugvista
Citations: Inet’s journey is something truly extraordinary. From starting out in 2000 with only physical stores to becoming one of Sweden’s most innovative e-commerce companies today, with possibly the most loyal customers. The company is a pioneer in the e-commerce industry when it comes to gamification, boasts a large community, and delivers results that are as impressive as the customers’ engagement.
Winner of the D-Award Supplier 2022: Instabee
Citations: In recent years, Swedish e-commerce consumers have finally gained the ability to choose deliveries that are fast, convenient, and sustainable. Instabox, with its innovative customer solutions, has broken new ground and contributed to advancing e-commerce in Sweden. With a clear sustainability agenda, including their shift to entirely fossil-free fuels, they are also leading the way toward more sustainable deliveries.
Winner of the D-Award E-commerce 2021: Caia Cosmetics
Nominees: Caia Cosmetics, Maya Delorez, Sellpy
Citations: A prime example of how an influencer can build a strong, independent brand based on the engagement and loyalty within their community. One of Europe’s fastest-growing beauty companies with a high profit margin.
Winner of the D-Award E-commerce 2020: Skincity
Nominees: Pierce, Skincity, Sneakersnstuff
Citations: Skincity has literally brought the certified skin therapist online, creating an exceptional customer experience and has been profitable since its inception in 2011. Few who order from Skincity.se fail to mention the thoughtfully designed signature packaging, now complemented by a ‘basic wrapping’ option. With a purpose of changing lives, they drive innovation in digital skincare
Winner of the D-Award E-commerce 2019: RevolutionRace
Nominees: Desenio, Ideal of Sweden, RevolutionRace
Citations: In a conservative industry with high price points, Pernilla and Niklas Nyrensten have proven that it is entirely possible to sell colorful, stylish, self-produced outdoor clothing with great fit at a reasonable price, without compromising on quality. By taking control of the entire value chain and involving customers in product development and marketing through social media, RevolutionRace has created a concept that they are successfully rolling out worldwide. A concept that has made them one of Sweden’s fastest-growing and most profitable e-commerce companies.”
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