Experimentation in the Age of AI: From Data to Better Decisions

Experimentation and analytics are no longer just about running tests or producing more dashboards — they’re about helping teams make better decisions, faster. In this session, Bhavik Patel from Huel shares how experimentation and analytics are evolving in an AI-driven world, how insights are increasingly generated and acted on, and what leaders should focus on to stay relevant as complexity and expectations continue to rise.

The session is moderated by Optimizely, bringing together a practitioner perspective and a broader view on how data can be turned into meaningful action. An inspiring, forward-looking session focused on moving beyond vanity metrics and turning insight into impact.

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