Casper Lie
Casper Lie
Global-e
Regional Manager - Nordics
Presented by: Global-e
From 0 to 800M SEK in 4 Years: How Takomo Golf Became the World’s Fastest-Growing DTC Golf Brand
Stage: J1
Unified Commerce Revolution
10:20 am-10:50 am - 5 March
Go to J1
Add to calendar2026-03-05 10:20:002026-03-05 10:50:00Europe/StockholmFrom 0 to 800M SEK in 4 Years: How Takomo Golf Became the World’s Fastest-Growing DTC Golf BrandGlobal-e - Casper LieUnified Commerce RevolutionSvensk Digital Handelnoreply@dhandel.seevent
From 0 to 800M SEK in 4 Years: How Takomo Golf Became the World’s Fastest-Growing DTC Golf Brand
What does it take to build a global DTC powerhouse in record time – and keep the operational model streamlined as you scale? In this session, Sean McCullum, Chief Marketing Officer at Takomo Golf, and Casper Lie, Regional Manager Nordics at Global-e unpack the strategic blueprint that transformed Takomo Golf from a niche concept into a global category leader. Discover how a data-driven international expansion strategy, frictionless cross-border e-commerce, and a laser-focused brand and product approach combined to unlock massive global scale. You’ll also hear how Takomo Golf optimises its operational model and fine-tunes key conversion drivers to future-proof its global e-commerce performance and accelerate further growth.