Turning Digital Product Passports into a Commercial Opportunity

What are the biggest retail brands in the Nordics doing about digital product passports? In the past 12 months, Bluestone and Kolla have interviewed and collaborated with dozens of leading brands and will present the main challenges and opportunities that they are seeing when it comes to DPP. In this keynote, they will also show real-world cases where brands are using digital product passports to create new revenue streams or accelerate existing ones. The talk will then explore how harmonised product data and DPP-ready infrastructure can turn compliance into a strong customer experience bringing about greater trust and sustainable growth.

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