Eleonor Dahlberg
Eleonor Dahlberg
Svensk Handel
Senior Project Manager Innovation
Presented by: Svensk Handel in collaboration with Visual Art and Aller Media Nordic
Retail Media Reloaded: Structuring a Thriving Market for the Next Phase of Growth
Stage: J1
The Attention Economy: Martech, Retail Media & Modern Commerce
9:00 am-10:10 am - 5 March
Go to J1
Add to calendar2026-03-05 09:00:002026-03-05 10:10:00Europe/StockholmRetail Media Reloaded: Structuring a Thriving Market for the Next Phase of GrowthSvensk Handel - Eleonor DahlbergThe Attention Economy: Martech, Retail Media & Modern CommerceSvensk Digital Handelnoreply@dhandel.seevent
Retail Media Reloaded: Structuring a Thriving Market for the Next Phase of Growth
Retail media is moving from hype to execution. This flagship session explores how retailers are evolving into publishers – using first-party data and owned media to create measurable value for brands and customers.
- Opening: From Hype to How – Building a Sustainable Nordic Retail Media Business.
- Retail Media Reloaded: From First – Party Data to Scalable Growth
- From Retailer to Publisher: Matas’ Journey to Becoming a Preferred Media Partner
- In-Store Media at Scale – When Physical Becomes Digital
- Panel: The Nordic Catch-Up – How Do We Accelerate Retail Media Together?
Session in English
Eleonor Dahlberg
Svensk Handel
Senior Project Manager Innovation
Presented by: Svensk Handel in collaboration with Avarda, Swish & Walley
PAYTECH HUB - PayTech Unleashed: How Payment Innovation Is Reshaping Commerce
Stage: H1
Commerce Transformed: Tech, Trust & Tomorrow
10:30 am-11:40 am - 4 March
Go to H1
Add to calendar2026-03-04 10:30:002026-03-04 11:40:00Europe/StockholmPAYTECH HUB - PayTech Unleashed: How Payment Innovation Is Reshaping CommerceSvensk Handel - Eleonor DahlbergCommerce Transformed: Tech, Trust & TomorrowSvensk Digital Handelnoreply@dhandel.seevent
PAYTECH HUB – PayTech Unleashed: How Payment Innovation Is Reshaping Commerce
From AI-powered payments and embedded finance to frictionless flows, wallets, and instant payments — innovation in PayTech is accelerating and reshaping how we buy, sell, and build customer experiences.
We explore how the next wave of payment solutions is driving loyalty, conversion, and new business models. In this session we will cover:
- Opening: The Future of PayTech
- When AI Shops for You: How Retailers Can Win in the Age of Predictive Commerce
- How New Shopping Behaviours Are Changing the Role of Payments
- Owning the Customer Journey
- Panel: PayTech Reality Check – Retail Voices on What Actually Works
Session in Swedish
