The Automated Product Catalog: Insights into the AI-Driven Future of Product Management

Traditionally, brands have had to rely on endless Excel sheets or rigid PIM systems to enrich and manage product data – slow, manual work required just to get products sellable online across multiple channels.

Today, AI makes it possible to automate all of this. But one question remains: how can brands stay in control and ensure their unique tone of voice shines through?

Just as Shopify gave every brand the power to create their own online store, Emfas is removing the operational complexity of running those stores – automating all catalog management and product enrichment, so brands can focus on creativity and growth.

On stage, we’ll show a real demo of how leading brands like Nudie Jeans are already using Emfas to launch products in seconds, not days. You’ll get a firsthand look at the future of product enrichment – and how AI can free teams from manual work while keeping brands fully in the driver’s seat.