Emilija Frew
Pierce Group
CTO
Presented by: Etals
How to succeed with an AI-first e-commerce: Results from Pierce
Stage: Innovation Playground – Congress Foyer
Where Ideas Go Live
2:30 pm-3:00 pm - 4 March
Go to Innovation Playground – Congress Foyer
Add to calendar2026-03-04 14:30:002026-03-04 15:00:00Europe/StockholmHow to succeed with an AI-first e-commerce: Results from PiercePierce Group - Emilija FrewWhere Ideas Go LiveSvensk Digital Handelnoreply@dhandel.seevent
How to succeed with an AI-first e-commerce: Results from Pierce
AI dominates every boardroom agenda but between the buzzwords and the promises, what actually works? In this talk, we cut through the noise and show what it means to run an AI-first e-commerce strategy in practice. Pierce will share real outcomes: How AI-first operations cut time-to-market, reduced content costs, and allowed a leaner team to scale faster. Expect humor, hard truths, and real lessons on how small teams can act like giants, and why the true winners in e-commerce will be the ones who prove it, not just talk about it.
Session in English
