From Spend to Sales: Understanding Marketing Impact with MMM

Marketing budgets are rising, but do we really know what drives sales?

In this session, Geirr Lødemel Tvedt shows how AI-powered Marketing Mix Modeling (MMM) links marketing activity to actual revenue across channels. You’ll see how Odins.ai collects and structures data, quantifies the incremental impact of each touchpoint, and turns history into forward-looking budget recommendations.

Through retail and e-commerce cases, we’ll run “what-if” scenarios, forecast outcomes, and reveal how to lift ROI without increasing total spend—finally answering what the next euro invested in marketing is really worth.

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