Helena Karlinder-Östlundh
Helena Karlinder-Östlundh
Nelly
CEO
In parthership with: Market
Rebuilding Relevance: Helena Karlinder-Östlundh on Transforming Nelly from the Inside Out
Stage: D-Talks
D-Talks
12:00 pm-12:20 pm - 4 March
Go to D-Talks
Add to calendar2026-03-04 12:00:002026-03-04 12:20:00Europe/StockholmRebuilding Relevance: Helena Karlinder-Östlundh on Transforming Nelly from the Inside OutNelly - Helena Karlinder-ÖstlundhD-TalksSvensk Digital Handelnoreply@dhandel.seevent
Rebuilding Relevance: Helena Karlinder-Östlundh on Transforming Nelly from the Inside Out
When Helena Karlinder-Östlundh joined Nelly as HR Director in 2022, becoming CEO wasn’t part of the plan. But after stepping in as interim leader, she took the helm and led a sharp turnaround – reshaping the assortment, clarifying the brand, and restoring momentum after years of decline.