Jacob Lovén
Den Digitala Draken
Moderator
Presented by: Svensk Handel in collaboration with Visual Art and Aller Media Nordic
Retail Media Reloaded: Structuring a Thriving Market for the Next Phase of Growth
Stage: J1
The Attention Economy: Martech, Retail Media & Modern Commerce
9:00 am-10:10 am - 5 March
Go to J1
Add to calendar2026-03-05 09:00:002026-03-05 10:10:00Europe/StockholmRetail Media Reloaded: Structuring a Thriving Market for the Next Phase of GrowthDen Digitala Draken - Jacob LovénThe Attention Economy: Martech, Retail Media & Modern CommerceSvensk Digital Handelnoreply@dhandel.seevent
Retail Media Reloaded: Structuring a Thriving Market for the Next Phase of Growth
Retail media is moving from hype to execution. This flagship session explores how retailers are evolving into publishers – using first-party data and owned media to create measurable value for brands and customers.
- Opening: From Hype to How – Building a Sustainable Nordic Retail Media Business.
- Retail Media Reloaded: From First – Party Data to Scalable Growth
- From Retailer to Publisher: Matas’ Journey to Becoming a Preferred Media Partner
- In-Store Media at Scale – When Physical Becomes Digital
- Panel: The Nordic Catch-Up – How Do We Accelerate Retail Media Together?
Session in English
Jacob Lovén
Den Digitala Draken
Founder
Presented by: Svensk Handel
Global Power Shifts: Competing for the Nordic Consumer
Stage: F3
Retail Impact Arena: Policies, Innovation & Competitive Growth
10:30 am-11:40 am - 4 March
Go to F3
Add to calendar2026-03-04 10:30:002026-03-04 11:40:00Europe/StockholmGlobal Power Shifts: Competing for the Nordic ConsumerDen Digitala Draken - Jacob LovénRetail Impact Arena: Policies, Innovation & Competitive GrowthSvensk Digital Handelnoreply@dhandel.seevent
Global Power Shifts: Competing for the Nordic Consumer
Global retail is undergoing a dramatic transformation — shaped by new consumer behaviors, digital dominance, and the rise of international platforms redefining competition.
This three-part session explores how Nordic retailers can compete, adapt, and thrive in a market increasingly influenced by global power dynamics.
- From Dancing Queen to Super Trouper: How Amazon Rewrote Sweden’s Retail Playbook.
- Level Playing Field: Fair Competition in Global E-Commerce.
- Competing with Giants: Nordic Retail in the Age of Amazon, Temu & Shein.
Together, these three perspectives — business, strategy, and policy — paint a full picture of the new retail power map and what it will take for the Nordics to stay competitive in the global arena.
Session in English
