AI as a Growth Engine: Nordic Retail in a Global Market

Artificial intelligence is reshaping every part of retail – from customer experience to logistics, pricing, and product development.

But turning experimentation into true competitive advantage requires more than technology; it demands strategy, governance, and trust. This session explores how Nordic retailers are moving from first experiments to real impact, transforming AI pilots into smarter operations, stronger customer experiences, and measurable business value. It also examines how compliance and competitiveness can go hand in hand – showing how responsible, transparent AI use not only meets regulation but builds long-term trust, agility, and growth in an increasingly global market.

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