Turning digital product passports into a commercial opportunity

Digital Product Passports are often viewed as a regulatory burden, but some companies now see them as an opportunity to strengthen transparency, customer trust and sustainable decision-making at scale. In this three-way session, several leading brands talk about how DPP aligns with their sustainability vision and marketing and branding strategy, while Bluestone PIM and Kolla explain how harmonised product data and DPP infrastructure make this operationally possible. Together, they show how getting product data right turns compliance into a foundation for better CX, brand differentiation and future-ready commerce.