Why Customer Reviews Will Become the No.1 Ranking Factor in the AI Era

AI models are rapidly reshaping how consumers discover, evaluate and select products — and customer reviews are becoming the most powerful signal guiding those decisions. In this session, we explore how review volume, relevance and authenticity influence AI-driven recommendations, visibility and conversion. You’ll learn why reviews are emerging as the single most important competitive advantage for e-commerce, how leading brands are adapting, and what practical steps you can take today to win the AI-powered customer journey.