AI-Powered Growth: The Collaborative Retail Advantage

The era of fragmented, legacy data setups is in the past. For retailers seeking sustainable growth, the path forward lies in unlocking profound new insights into customer behavior. This session delves into how secure, privacy-first data collaboration, supercharged by advanced analytics and AI, allows you to move beyond a limited first-party view. Discover how combining diverse data points creates a holistic understanding of shopper journeys, enabling identification of pivotal decision drivers. We’ll demonstrate how these enriched insights integrate to the wider tech ecosystem to deliver highly relevant content, optimized media investments, and custom growth models that drive measurable and accountable success across Nordic retail media.

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