Heritage as a Superpower: The Svensk Tenn Perspective

Maria Veerasamy, CEO of Svenskt Tenn, offers an inside look at how a century-old design house continues to shape contemporary taste and emotional connection. She explores how uncompromising craftsmanship, cultural depth, and a clear set of values can create lasting desirability in a fast-shifting retail landscape. Through the lens of Svenskt Tenn’s iconic world, she reveals why authenticity is becoming one of commerce’s most powerful currencies – and how timeless design can still set the pace for what feels modern.