Moon-Suck Song
Moon-Suck Song
Panagora
CEO & Co-founder
Presented by: Glara
Building an AI-Optimized Brand: How to Attribute and Increase Product-Level AI Visibility on Shopify and Maximize ROAS on AI Ads
Stage: J1
The Attention Economy: Martech, Retail Media & Modern Commerce
11:00 am-11:30 am - 5 March
Go to J1
Add to calendar2026-03-05 11:00:002026-03-05 11:30:00Europe/StockholmBuilding an AI-Optimized Brand: How to Attribute and Increase Product-Level AI Visibility on Shopify and Maximize ROAS on AI AdsPanagora - Moon-Suck SongThe Attention Economy: Martech, Retail Media & Modern CommerceSvensk Digital Handelnoreply@dhandel.seevent
Building an AI-Optimized Brand: How to Attribute and Increase Product-Level AI Visibility on Shopify and Maximize ROAS on AI Ads
Unlock AI models as new revenue channel with product-level AI visibility. This session explores how AI-driven search is transforming product discovery, shifting from traditional keyword battles to winning ultra long-tail queries. Learn actionable strategies to optimize your Shopify store for AI-powered platforms like ChatGPT, ensuring your products stand out in the next era of digital commerce. Understand how AI ads on ChatGPT and Gemini work and how to maximize ROAS after this paradigm shift.
Session in English
Moon-Suck Song
Panagora
CEO and Founder
From California Love to How the West Coast Won — Cultural Capital as a Competitive Advantage
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
11:50 am-12:30 pm - 4 March
Go to F4
Add to calendar2026-03-04 11:50:002026-03-04 12:30:00Europe/StockholmFrom California Love to How the West Coast Won — Cultural Capital as a Competitive AdvantagePanagora - Moon-Suck SongCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
From California Love to How the West Coast Won — Cultural Capital as a Competitive Advantage
From the streets of L.A. to the global fashion and music scene, the legendary photographer Mike Miller has defined the look of West Coast culture.
As the eye behind iconic hip hop imagery and the groundbreaking Stüssy campaigns, he reveals his latest project at the intersection of fashion and music — and how movements grow from subculture to global influence. Following the keynote, Miller is joined by Moon-Suck Song, Founder & CEO of Panagora, and Erik Manzano Friberg, CEO and Co-Founder of Sneakersnstuff, in a fireside chat moderated by Karin Winther. Together they reflect on why this cultural heritage matters for brand building today, exploring how authenticity, visual identity and cultural capital become strategic fuel for relevance; how global style codes emerge from local scenes; and what Nordic brands can learn from the creative forces that helped the West Coast redefine modern branding.
