Moon-Suck Song
Moon suck
Panagora
CEO and Founder
From California Love to How the West Coast Won — Mike Miller on Culture, Style & Iconic Brands
Stage: F4
Bridging Borders – Building Futures
11:50 am-12:30 pm - 4 March
Go to F4
Add to calendar2026-03-04 11:50:002026-03-04 12:30:00Europe/StockholmFrom California Love to How the West Coast Won — Mike Miller on Culture, Style & Iconic BrandsPanagora - Moon suckBridging Borders – Building FuturesSvensk Digital Handelnoreply@dhandel.seevent
From California Love to How the West Coast Won — Mike Miller on Culture, Style & Iconic Brands
From the streets of L.A. to the global fashion and music scene, the legendary photographer Mike Miller has defined the look of West Coast culture. As the eye behind iconic hip hop imagery and the groundbreaking Stüssy campaigns, he now reveals his latest project on the intersection of fashion and music — and how movements grow from subculture to global influence.
After the keynote, Moon-Suck Song, Founder & CEO of Panagora, and Stefan Palm, CEO of Lager 157, join Miller to reflect on why this cultural heritage matters for brand building today. Together they explore how authenticity, visual identity and cultural capital become strategic fuel for creating relevance; how global style codes emerge from local scenes; and what Nordic brands can learn from the creative forces that helped the West Coast redefine modern branding.
