Oskar Jakobsson
Oskar Jakobsson
ICA
Director Customer Solution
The Best of Both Worlds: Data-Driven Personalisation Meets Local Customer Insight
Stage: J1
Unified Commerce Revolution
2:30 pm-3:00 pm - 5 March
Go to J1
Add to calendar2026-03-05 14:30:002026-03-05 15:00:00Europe/StockholmThe Best of Both Worlds: Data-Driven Personalisation Meets Local Customer InsightICA - Oskar JakobssonUnified Commerce RevolutionSvensk Digital Handelnoreply@dhandel.seevent
The Best of Both Worlds: Data-Driven Personalisation Meets Local Customer Insight
How can one of Sweden’s most iconic retail brands create a truly personalised customer journey for millions of shoppers — while keeping the local store at the heart of the experience?