Trust as Strategy: Rasmus Nerman on Growth, Responsibility & Modern Pharmacy

For Rasmus Nerman, trust isn’t just earned — it’s actively built into the business model. At the helm of Apoteket, he’s led growth in a highly competitive market by focusing on credibility, service, and long-term customer relationships. At the same time, Apoteket has stepped forward socially — engaging in initiatives that reduce vulnerability and promote public health. A session about leading with values, scaling with purpose, and redefining what a pharmacy can mean in people’s lives today.

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