Rickard Lyko
Lyko
CEO and Co-Founder
In parthership with: Market
Building a Beauty Powerhouse: Rickard Lyko on Expansion, Community & Bold Ambition
Stage: D-Talks Unplugged
Leadership, Power & Retail Transformation
11:30 am-11:50 am - 4 March
Go to D-Talks Unplugged
Add to calendar2026-03-04 11:30:002026-03-04 11:50:00Europe/StockholmBuilding a Beauty Powerhouse: Rickard Lyko on Expansion, Community & Bold AmbitionLyko - Rickard LykoLeadership, Power & Retail TransformationSvensk Digital Handelnoreply@dhandel.seevent
Building a Beauty Powerhouse: Rickard Lyko on Expansion, Community & Bold Ambition
Under Rickard Lyko’s leadership, the company has hit major milestones – including passing SEK 1 billion in quarterly revenue – and is now rolling out its immersive “beauty playground” concept across Sweden, the Nordics, and Europe, with ambitions to scale rapidly. In this session, Rickard discusses how he combines fast expansion with a strong brand identity, from new retail concepts to active community engagement. He shares how Lyko fuels loyalty, drives innovation, and pushes Nordic beauty onto a larger stage.
Session in Swedish
Rickard Lyko
Lyko
CEO & Co-Founder
Presented by: Svensk Handel
From Cart to the City – When Online Retail Enters the Urban Core
Stage: F3
Retail Impact Arena: Policies, Innovation & Competitive Growth
11:40 am-12:10 pm - 5 March
Go to F3
Add to calendar2026-03-05 11:40:002026-03-05 12:10:00Europe/StockholmFrom Cart to the City – When Online Retail Enters the Urban CoreLyko - Rickard LykoRetail Impact Arena: Policies, Innovation & Competitive GrowthSvensk Digital Handelnoreply@dhandel.seevent
From Cart to the City – When Online Retail Enters the Urban Core
Despite the continued growth of e-commerce, the majority of purchases still take place in physical stores. Yet shifting buying patterns and digital habits are forcing both assortments and business models to rethink their role. As online-first brands establish themselves in city centers, they are not only reshaping retail — but also influencing urban pulse, rent levels, and diversity.
This session offers a sharp and data-driven overview of where Swedes shop today, how generational differences shape channel choices, and what it takes to create attractive retail environments in a hybrid world. We will address big questions around market rents, gentrification, store mix, and the balance between experience and profitability.
We conclude with a forward-looking perspective on the evolving relationship between property owners and retailers — and how the decisions made today will shape tomorrow’s vibrant, profitable, and relevant city centers.
Session in Swedish
Rickard Lyko
Lyko
CEO and Co-Founder
Competing to Win: How Sweden Can Scale, Export and Stay Competitive
Stage: Congress Hall
Shaping Culture, Transforming Commerce
1:45 pm-2:15 pm - 4 March
Go to Congress Hall
Add to calendar2026-03-04 13:45:002026-03-04 14:15:00Europe/StockholmCompeting to Win: How Sweden Can Scale, Export and Stay CompetitiveLyko - Rickard LykoShaping Culture, Transforming CommerceSvensk Digital Handelnoreply@dhandel.seevent
Competing to Win: How Sweden Can Scale, Export and Stay Competitive
Nina Jönsson, CEO of ICA Group, and Rickard Lyko, CEO and Co-Founder of Lyko, discuss what competitiveness, export and scale really mean in practice for Swedish retail companies operating in a tougher global landscape.
From productivity and AI to speed, regulation and leadership, the discussion focuses on what Sweden must do now to scale winners and stay competitive internationally. The conversation also dives into ICA Group’s and Lyko’s own playbooks for winning in an increasingly competitive market. From how ICA balances local strength with scale and efficiency, to how Lyko builds international growth through brand, technology and customer obsession, the session offers concrete insights into the strategic choices, priorities and trade-offs required to compete—and win—at scale.
Session in Swedish
Rickard Lyko
Lyko
Founder & CEO
Presented by: Instabee Group
Leading The Change
Stage: H1
Commerce Transformed: Tech, Trust & Tomorrow
2:30 pm-3:00 pm - 4 March
Go to H1
Add to calendar2026-03-04 14:30:002026-03-04 15:00:00Europe/StockholmLeading The ChangeLyko - Rickard LykoCommerce Transformed: Tech, Trust & TomorrowSvensk Digital Handelnoreply@dhandel.seevent
Leading The Change
Instabee Group is a frontrunner in modern logistics, fast-moving, innovative, and constantly rethinking what logistics can be. With a strong ability to anticipate market shifts, Instabee develops new services and solutions designed to help partners meet tomorrow’s demands and changing customer expectations. Instabee Group consists of Budbee, Instabox and Porterbuddy, bringing together their leading logistics brands to drive transformation across the industry. In this session, we explore how bold leadership, agility, and innovation are shaping the future of logistics and e-commerce
Session in Swedish
