Building a Beauty Powerhouse: Rickard Lyko on Expansion, Community & Bold Ambition

Under Rickard Lyko’s leadership, the company has hit major milestones – including passing SEK 1 billion in quarterly revenue – and is now rolling out its immersive “beauty playground” concept across Sweden, the Nordics, and Europe, with ambitions to scale rapidly. In this session, Rickard discusses how he combines fast expansion with a strong brand identity, from new retail concepts to active community engagement. He shares how Lyko fuels loyalty, drives innovation, and pushes Nordic beauty onto a larger stage.

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