From Heritage to Horizon – How Kährs is Leading the Digital Transformation of a 170-Year Legacy

For over 170 years, Kährs Group has set the standard for quality and innovation in flooring.

Today, that pioneering spirit is driving a new kind of craftsmanship — digital craftsmanship — as Kährs transforms into a customer-centric, digitally enabled company. Kährs set out to rethink how it sells, serves, and connects across markets, combining the strength of its brand and products with modern digital capabilities to create seamless customer journeys.

E-commerce became the catalyst. More than a sales channel, it became the blueprint for a new operating model — agile, data-driven, and unified across markets.

Together with partner IVEO, Kährs will share the journey and key learnings. In this session, Kährs will share:

• The challenges before going digital
• Why e-commerce became the core strategy
• The impact — from 0% to 95% digital orders, new data-driven ways of working, and empowered customers through self-service and product data.