Sandra Gadd

Sandra Gadd

Kjell & Company

CEO

Presented by: Svensk Handel

Global Power Shifts: Competing for the Nordic Consumer

Stage: F3
Innovating for Impact
10:30 am-11:40 am - 4 March
Go to F3
Add to calendar2026-03-04 10:30:002026-03-04 11:40:00Europe/StockholmGlobal Power Shifts: Competing for the Nordic ConsumerKjell & Company - Sandra GaddInnovating for ImpactSvensk Digital Handelnoreply@dhandel.seevent

Global Power Shifts: Competing for the Nordic Consumer

Global retail is undergoing a dramatic transformation — shaped by new consumer behaviors, digital dominance, and the rise of international platforms redefining competition.

This three-part session explores how Nordic retailers can compete, adapt, and thrive in a market increasingly influenced by global power dynamics.

  • From Dancing Queen to Super Trouper: How Amazon Rewrote Sweden’s Retail Playbook.
  • Level Playing Field: Fair Competition in Global E-Commerce.
  • Competing with Giants: Nordic Retail in the Age of Amazon, Temu & Shein.

Together, these three perspectives — business, strategy, and policy — paint a full picture of the new retail power map and what it will take for the Nordics to stay competitive in the global arena.

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