Sarah van den Eertwegh
Sarah van den Eertwegh
TikTok
Marketing Lead for Brand & Creative Product
Presented by: TikTok
Decoding the New TikTok Buyer: The 3 Trend Forces Driving Purchases in 2026
Stage: Congress Foyer
Innovation Playground
11:40 am-12:10 pm - 5 March
Go to Congress Foyer
Add to calendar2026-03-05 11:40:002026-03-05 12:10:00Europe/StockholmDecoding the New TikTok Buyer: The 3 Trend Forces Driving Purchases in 2026TikTok - Sarah van den EertweghInnovation PlaygroundSvensk Digital Handelnoreply@dhandel.seevent
Decoding the New TikTok Buyer: The 3 Trend Forces Driving Purchases in 2026
Is the impulse buy dead? Uncover the exclusive insights from TikTok’s 2026 Trend Report to get ahead of changing user behavior. We dive into the data, showing how the consumer pivot—from declining impulse purchases to an increased demand for authentic content—is reshaping the entire path to purchase.