Sebastian Becker
Sebastian Becker
Zalando
General Manager Nordics
Presented by: PostNord TPL
Winning the Nordic consumer: How seamless e-commerce flows drive growth
Stage: H1
Next-Gen Intuitive E-Commerce
4:30 pm-5:00 pm - 4 March
Go to H1
Add to calendar2026-03-04 16:30:002026-03-04 17:00:00Europe/StockholmWinning the Nordic consumer: How seamless e-commerce flows drive growthZalando - Sebastian BeckerNext-Gen Intuitive E-CommerceSvensk Digital Handelnoreply@dhandel.seevent
Winning the Nordic consumer: How seamless e-commerce flows drive growth
Nordic consumers are raising the bar – expectations for speed, flexibility, transparency, and effortless returns are now defining the competitive landscape.
In this joint session, Zalando, PostNord and PostNord TPL reveal how an integrated end-to-end logistics setup, from platform experience to fulfillment and last-mile delivery, creates the seamless customer journey needed to win in the Nordics.
With insights from Zalando’s focus on consumer engagement and platform experience, combined with PostNord’s operational excellence and data-driven understanding of Nordic e-commerce behavior, we explore how technology, warehousing and transport work together to deliver the frictionless experience customers return for.
