Simon Gustafson
Simon Gustafson
Adtraction
CEO & Founder
Presented by: Adtraction
What Really Drives Results, and What Doesn’t? How to Prioritise in Digital Marketing When Everything Feels Possible
Stage: J1
Unified Commerce Revolution
1:50 pm-2:20 pm - 4 March
Go to J1
Add to calendar2026-03-04 13:50:002026-03-04 14:20:00Europe/StockholmWhat Really Drives Results, and What Doesn’t? How to Prioritise in Digital Marketing When Everything Feels PossibleAdtraction - Simon GustafsonUnified Commerce RevolutionSvensk Digital Handelnoreply@dhandel.seevent
What Really Drives Results, and What Doesn’t? How to Prioritise in Digital Marketing When Everything Feels Possible
With over 15 years of experience in digital marketing across a wide range of channels, we’ve seen how quickly the landscape changes, and how important it is to adapt without losing sight of what actually delivers results. In this session, Adtraction shares insights from working with thousands of e-commerce businesses and marketing partners across Europe. We look back at how digital marketing has evolved since the early 2000’s, explore the biggest challenges brands face today, and discuss what’s coming next. Together, Adtraction and Kjell & Company share examples from the day-to-day reality of e-commerce retailers. You’ll leave with practical, actionable takeaways on how to make smarter priorities in an increasingly complex marketing environment, where AI plays a role but isn’t the full solution.
