Sofia Larsen
Sofia Larsen
Svensk Handel
CEO
Presented by: In Collaboration with Market
A Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish Retail
Stage: Expo Hall
Expo Hall
10:30 am-10:50 am - 4 March
Go to Expo Hall
Add to calendar2026-03-04 10:30:002026-03-04 10:50:00Europe/StockholmA Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish RetailSvensk Handel - Sofia LarsenExpo HallSvensk Digital Handelnoreply@dhandel.seevent
A Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish Retail
As Sweden approaches an election year, Sofia Larsen, CEO of Svensk Handel, stands out for her clear and uncompromising voice in national debates – from spotlighting unfair competition by Temu and Shein to advocating for stronger conditions for Swedish retailers. This D-Talks conversation explores how she leads a sector under pressure, balances policy with practical industry needs, and sets the agenda for a nation powered by retail. Sofia offers sharp insights into advocacy, collaboration, and the leadership required when the stakes are higher than ever.