Sofia Larsen
Svensk Handel
CEO
In parthership with: Market
A Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish Retail
Stage: D-Talks Unplugged
Leadership, Power & Retail Transformation
10:30 am-10:50 am - 4 March
Go to D-Talks Unplugged
Add to calendar2026-03-04 10:30:002026-03-04 10:50:00Europe/StockholmA Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish RetailSvensk Handel - Sofia LarsenLeadership, Power & Retail TransformationSvensk Digital Handelnoreply@dhandel.seevent
A Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish Retail
As Sweden approaches an election year, Sofia Larsen, CEO of Svensk Handel, stands out for her clear and uncompromising voice in national debates – from spotlighting unfair competition by Temu and Shein to advocating for stronger conditions for Swedish retailers. This D-Talks conversation explores how she leads a sector under pressure, balances policy with practical industry needs, and sets the agenda for a nation powered by retail. Sofia offers sharp insights into advocacy, collaboration, and the leadership required when the stakes are higher than ever.
Session in Swedish
Sofia Larsen
Svensk Handel
CEO
Opening Pulse: Shaping Culture – Transforming Commerce
Stage: Congress Hall
Shaping Culture, Transforming Commerce
1:00 pm-1:15 pm - 4 March
Go to Congress Hall
Add to calendar2026-03-04 13:00:002026-03-04 13:15:00Europe/StockholmOpening Pulse: Shaping Culture – Transforming CommerceSvensk Handel - Sofia LarsenShaping Culture, Transforming CommerceSvensk Digital Handelnoreply@dhandel.seevent
Opening Pulse: Shaping Culture – Transforming Commerce
D-Congress 2026 kicks off with raw energy as drummer Per Nordmark ignites the stage, setting a powerful tone for what lies ahead.
Sofia Larsen and Per Ljungberg then officially open the 12th edition of D-Congress, introducing this year’s theme: Shaping Culture – Transforming Commerce. Together, they frame why culture has become a decisive competitive force in modern retail—and how creativity, technology, collaboration and AI are transforming commerce from transactions into meaningful experiences.
This opening sets the ambition for Handelslandet Sverige: to strengthen competitiveness and position Swedish and Nordic retail as a leading force in Europe’s transformation.
Session in Swedish
