Sofia Larsen
Svensk Handel
CEO
In parthership with: Market
A Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish Retail
Stage: D-Talks Unplugged
Leadership, Power & Retail Transformation
10:30 am-10:50 am - 4 March
Go to D-Talks Unplugged
Add to calendar2026-03-04 10:30:002026-03-04 10:50:00Europe/StockholmA Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish RetailSvensk Handel - Sofia LarsenLeadership, Power & Retail TransformationSvensk Digital Handelnoreply@dhandel.seevent
A Clear Voice in a Defining Moment: Sofia Larsen on Power, Policy & the Future of Swedish Retail
As Sweden approaches an election year, Sofia Larsen, CEO of Svensk Handel, stands out for her clear and uncompromising voice in national debates – from spotlighting unfair competition by Temu and Shein to advocating for stronger conditions for Swedish retailers. This D-Talks conversation explores how she leads a sector under pressure, balances policy with practical industry needs, and sets the agenda for a nation powered by retail. Sofia offers sharp insights into advocacy, collaboration, and the leadership required when the stakes are higher than ever.
Session in Swedish
Sofia Larsen
Svensk Handel
CEO
The Call to Action: Shaping Culture – Transforming Commerce
Stage: Congress Hall
Shaping Culture, Transforming Commerce
1:05 pm-1:10 pm - 4 March
Go to Congress Hall
Add to calendar2026-03-04 13:05:002026-03-04 13:10:00Europe/StockholmThe Call to Action: Shaping Culture – Transforming CommerceSvensk Handel - Sofia LarsenShaping Culture, Transforming CommerceSvensk Digital Handelnoreply@dhandel.seevent
The Call to Action: Shaping Culture – Transforming Commerce
In this opening welcome, Sofia Larsen and Per Ljungberg invite you to the 12th edition of D-Congress, setting the stage for the 2026 theme Shaping Culture – Transforming Commerce. They introduce why culture has become a decisive force in modern retail—and how creativity, technology, collaboration, and AI are transforming commerce from transactions into meaningful experiences. The session frames the days ahead and outlines why leadership, competitiveness, and cultural relevance will be critical as retail helps shape a stronger, more innovative Europe.
Session in Swedish
