Leading Through Seasons of Change: Susanne Holmström on Reinvisioning Blomsterlandet

Blomsterlandet boomed during the pandemic, but when consumers tightened their budgets, newly appointed CEO Susanne Holmström faced a different kind of challenge. Through focused investments, sharpened store concepts, and a clear strategic direction, she is now steering the company toward the SEK 2 billion mark. In this fireside chat, Susanne shares how she leads through shifting market conditions, balances stability with renewal, and keeps a beloved brand growing in a seasonal and competitive retail landscape.

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