Amanda McKee
Amanda McKee
KIANO Life
Owner & CEO
Content as Infrastructure: Winning Performance Marketing in 2026
Stage: D-Talks Unplugged
Leadership, Power & Retail Transformation
10:15 am-10:35 am - 5 March
Go to D-Talks Unplugged
Add to calendar2026-03-05 10:15:002026-03-05 10:35:00Europe/StockholmContent as Infrastructure: Winning Performance Marketing in 2026KIANO Life - Amanda McKeeLeadership, Power & Retail TransformationSvensk Digital Handelnoreply@dhandel.seevent
Content as Infrastructure: Winning Performance Marketing in 2026
In 2026, performance marketing is no longer limited by budget — it’s limited by organization. Amanda McKee explores why content must be treated as business-critical infrastructure, owned in-house and built for operational excellence. Learn how to diversify creative output, align it with distinct audience segments, and turn content into a scalable growth engine.
The session is hosted by Björn Påhlman Spenger from Framtidens E-handel.
Session in Swedish
