Björn Bryngelson
Björn Bryngelson
Klarna
Commercial Director
Presented by: Adyen
Behind the Scenes of Global Checkout: H&M, Adyen & Klarna on the Art of Scaling
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
3:10 pm-3:40 pm - 4 March
Go to F4
Add to calendar2026-03-04 15:10:002026-03-04 15:40:00Europe/StockholmBehind the Scenes of Global Checkout: H&M, Adyen & Klarna on the Art of ScalingKlarna - Björn BryngelsonCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Behind the Scenes of Global Checkout: H&M, Adyen & Klarna on the Art of Scaling
How do you roll out payments in more than 60 countries without sacrificing conversion or stability?
In this conversation, H&M and its two payment partners — Adyen and Klarna — share the keys to success for optimizing payments across multiple markets, as well as the pitfalls to avoid. How should merchants balance the importance of local relevance with global stability? What turned out to be mere buzzwords, and which tools are now essential? What is the single most important ingredient for driving conversion globally?
Learn how to choose the right payment solution for each market from Lars Erik Rosby (Global Head of Commercial and Partnerships – Payments at H&M Group), Tobias Lindh (Managing Director, Adyen Nordics & Baltics), and Björn Bryngelson (Head of Nordics at Klarna).
Session in Swedish
