Resilience Under Fire: Rebuilding Growth After Crisis

What happens when both the company and the founder are pushed to the edge? Elvira Eriksson shares how near-collapse and personal adversity became catalysts for profitable growth and deeper leadership. This session explores why pain plus reflection creates progress — and why self-leadership can be the true bottleneck to scale.

The session is hosted by Björn Påhlman Spenger from Framtidens E-handel.

Session in Swedish

LinkedIn

Sharing the stage

Mockberg

Elvira Eriksson

CEO & Co-Founder

Beyond Product–Market Fit: Scaling with Structure and Brand Discipline

Product–market fit is only the beginning. Madelene Törnblom unpacks how long-term brand strategy, operational discipline, and structural clarity drive sustainable growth beyond the early traction phase. Discover how brand-building becomes the company’s most powerful long-term growth driver. The session is hosted by Björn Påhlman Spenger from Framtidens E-handel.

Session in Swedish

LinkedIn

Sharing the stage

Maya Delorez

Madelene Törnblom

CEO & Founder

Taking Back Control: Ownership, Power and the Entrepreneurial Reset

When structures fall apart, leadership is tested. Sanne Josefson shares how reclaiming ownership, decision-making power, and operational control can reignite both profitability and growth. A candid conversation about rebuilding from pressure and why control is the foundation of entrepreneurial freedom. The session is hosted by Björn Påhlman Spenger from Framtidens E-handel.

Session in Swedish

LinkedIn

Sharing the stage

Sanne Alexandra

Sanne Josefson

Founder

From Playing Company to 40% Margins: Building a Cash-Flow Machine

How do you move from “playing business” to building a highly profitable growth engine? Jonna Gustafsson reveals the discipline, capital allocation strategy, and operational sharpness behind 40%+ margins. This session shows how intuition combined with rigor can transform a brand into a true cash-flow machine. The session is hosted by Björn Påhlman Spenger from Framtidens E-handel.

Session in Swedish

LinkedIn

Sharing the stage

ESSNCE

Jonna Gustafsson

Founder

AI, Margins and the New Investor Logic in Digital Retail

Is 30-40% margin becoming the new baseline in digital retail? Patrik Rees offers an investor’s perspective on how AI is reshaping valuation models, cash-flow profiles, and power dynamics in capital markets. Understand how margin expansion and intelligent automation could redefine the rules of the game.

Session in Swedish

LinkedIn

Sharing the stage

East Coast Capital

Patrik Rees

Entrepreneur & Investor

Driving Innovation with AI and Agentic Commerce

This panel reveals how leading brands turn AI into real business results—profitable growth, operational efficiency, and stronger customer relationships. You’ll hear what worked, what didn’t, and how these companies overcame their toughest challenges. Expect practical playbooks across AI-powered personalisation, automation, and omnichannel commerce.

Featuring Stephen Rogan, Head of Merchant Success at Shopify, Erik Fagerlind, CEO at Sneakersnstuff, and a special guest from a top global retailer.

Moderated by podcaster Björn Påhlman Spenger from Framtidens E-handel. The panel will dive deep into AI-native, unified commerce and show you how to future-proof your business with scalable, adaptable solutions that deliver now and set you up for what’s next.

Session in English

LinkedIn

Sharing the stage

Sneakersnstuff

Erik Manzano Fagerlind

CEO

Villoid

Andreas Kristiansen

Co-Founder & Chief Commercial Officer

Shopify

Stephen Rogan

Head of Merchant Success