Congress Hall
Live streaming from Congress Hall
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
11:00 am-12:00 pm - 5 March
Go to F4
Add to calendar2026-03-05 11:00:002026-03-05 12:00:00Europe/StockholmLive streaming from Congress HallCongress HallCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Live Streaming from Congress Hall
In this live-streamed keynote, Chris Barton, Founder of Shazam, shares the story behind one of the world’s most iconic tech breakthroughs and the relentless persistence it took to build it. Facing obstacles many believed were impossible to overcome, Chris refused to accept limitations and instead reimagined every barrier in front of him.
In Creative Persistence, he delivers practical lessons on challenging assumptions, questioning the status quo and sweating the details that truly drive disruption. The session offers powerful mindsets for turning bold ideas into reality and for breaking through barriers to redefine the future.
Session in English
Congress Hall
Live streaming from Congress Hall
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
1:00 pm-2:15 pm - 4 March
Go to F4
Add to calendar2026-03-04 13:00:002026-03-04 14:15:00Europe/StockholmLive streaming from Congress HallCongress HallCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Live streaming from Congress Hall
Live from Congress Hall, F4 streams the powerful opening of D-Congress 2026 as drummer Per Nordmark sets the tone, followed by Sofia Larsen and Per Ljungberg introducing this year’s theme, Shaping Culture – Transforming Commerce.
Finance Minister Elisabeth Svantesson then joins Martin Kits to discuss how Sweden can strengthen the conditions for growth, innovation and competitiveness in uncertain times.
Finally, Nina Jönsson (ICA Group) and Rickard Lyko (Lyko) share concrete insights on scale, export, AI, productivity and leadership – offering real-world perspectives on what it takes for Swedish retail companies to compete, grow and win internationally.
Sessions in Swedish
Congress Hall
Live streaming from Congress Hall
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
1:45 pm-3:00 pm - 5 March
Go to F4
Add to calendar2026-03-05 13:45:002026-03-05 15:00:00Europe/StockholmLive streaming from Congress HallCongress HallCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Live Streaming from Congress Hall
The finale begins at full volume as Howlin’ Pelle Almqvist ignites the stage live, backed by Per Nordmark on drums, a high-voltage opening that sets the tone for the final moments in Congress Hall. From pure rock energy, the focus shifts to high honors as the prestigious D-Award – E-Commerce of the Year 2026 is presented, celebrating the company redefining Swedish e-commerce. One winner takes the stage in a defining moment for the industry.
The closing session, From the Olympics to the screen, to the runway, to the stage: How Icons Shape Culture (presented in collaboration with Swedish Fashion Council), brings together global voices including Ebba Andersson, Meryll Rogge, Fares Fares and Harriet Quick. Together, they explore how imagination, persistence and creative courage shape culture at the highest level, across sport, film, fashion and music, and what commerce can learn from those who dare to push boundaries globally.
Session in English
Congress Hall
Live streaming from Congress Hall
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
2:30 pm-3:00 pm - 4 March
Go to F4
Add to calendar2026-03-04 14:30:002026-03-04 15:00:00Europe/StockholmLive streaming from Congress HallCongress HallCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Live Streaming from Congress Hall
In this live-streamed keynote, retail futurist Kate Ancketill shares a sharp and inspiring perspective on how AI agents, cultural intelligence and human creativity are rewriting the rules of commerce. Drawing on her work with global brands such as L’Oréal, Coca-Cola, LEGO and Google, she unpacks how businesses can translate cultural shifts and emerging technologies into real competitive advantage.
The session explores how AI-driven commerce is reshaping customer journeys, brand building and decision-making at scale. Expect concrete insights into how to stay relevant, resonate culturally and build growth strategies fit for the AI era.
Sessions in English