Dan Brazier
Shopify
Lead Solution Engineer, Enterprise
Presented by: Nosto
From Reactive to Agentic: How Ford’s Unified Commerce Drives Intelligent Growth
Stage: J1
The Attention Economy: Martech, Retail Media & Modern Commerce
3:10 pm-3:40 pm - 4 March
Go to J1
Add to calendar2026-03-04 15:10:002026-03-04 15:40:00Europe/StockholmFrom Reactive to Agentic: How Ford’s Unified Commerce Drives Intelligent GrowthShopify - Dan BrazierThe Attention Economy: Martech, Retail Media & Modern CommerceSvensk Digital Handelnoreply@dhandel.seevent
From Reactive to Agentic: How Ford’s Unified Commerce Drives Intelligent Growth
Enterprise retailers face increasing pressure to grow efficiently while delivering seamless, personalized experiences across channels. Achieving this requires more than isolated tools: it demands a unified commerce stack capable of meeting enterprise-scale expectations.
In this panel discussion, leaders from Nosto and Shopify are joined by Autonative, the team behind Ford’s UK and Europe online store, to explore how data, CRM, AI and agents come together to enable unified commerce experiences.
The session will cover:
- How enterprise brands like Ford unify data across channels to scale smarter
- How AI and personalization help accelerate growth through targeted campaigns
- Lessons from building and operating online stores that meet the demands of enterprise customers
Rather than a single retailer case study, this session offers a practical behind-the-scenes perspective on what it takes to deliver enterprise-grade commerce experiences.
Session in English
Dan Brazier
Shopify
Lead Solution Engineer
Presented by: Shopify
Win in the Age of Agentic Commerce with Shopify
Stage: Innovation Playground – Congress Foyer
Where Ideas Go Live
3:50 pm-5:00 pm - 4 March
Go to Innovation Playground – Congress Foyer
Add to calendar2026-03-04 15:50:002026-03-04 17:00:00Europe/StockholmWin in the Age of Agentic Commerce with ShopifyShopify - Dan BrazierWhere Ideas Go LiveSvensk Digital Handelnoreply@dhandel.seevent
Win in the Age of Agentic Commerce with Shopify
The future of commerce is being shaped by artificial intelligence and the next wave of growth belongs to those who embrace it.
Join us for an in-depth session where we’ll explore how Shopify is leading the charge with innovative AI-powered solutions, including Sidekick, designed to help businesses of all sizes thrive. We’ll begin by setting the stage for the age of agentic commerce, where intelligent digital agents are transforming the way businesses operate, make decisions, and connect with customers. You’ll gain a clear understanding of what agentic AI means for the ecommerce landscape, and why it’s poised to redefine the rules of engagement for brands everywhere. Through a guided walkthrough, we’ll demonstrate how Shopify’s AI tools can help you segment your customers more effectively, generate actionable insights from your data, and automate reporting—freeing up your team to focus on strategy and growth. We’ll also explore creative capabilities powered by AI, showing how technology can inspire new content, streamline workflows, and unlock fresh ideas for marketing and merchandising. For developers and technical teams, we’ll highlight how Shopify’s AI-driven tools can accelerate innovation, simplify complex tasks, and enable rapid experimentation.
Throughout the session, we’ll share real-world examples and use cases that illustrate how businesses are already using Shopify’s AI features to reach new audiences, drive operational excellence, and stay ahead in a rapidly evolving market. You’ll leave with a toolkit of ideas and strategies to help your brand harness the full potential of AI—whether you’re just getting started or looking to scale your efforts. Don’t miss this opportunity to see what’s possible when technology and creativity come together. Discover how Shopify can help you win in the age of agentic commerce, and walk away inspired to take your brand’s growth and productivity to the next level.
Session in English
