Elisabet Elmsäter Vegsö
Elisabet Elmsäter Vegsö
Svensk Handel
Public Policy Expert – Retail, Urban Development & Visitor Economy
Presented by: Svensk Handel
From Cart to the City – When Online Retail Enters the Urban Core
Stage: F3
Retail Impact Arena: Policies, Innovation & Competitive Growth
11:40 am-12:10 pm - 5 March
Go to F3
Add to calendar2026-03-05 11:40:002026-03-05 12:10:00Europe/StockholmFrom Cart to the City – When Online Retail Enters the Urban CoreSvensk Handel - Elisabet Elmsäter VegsöRetail Impact Arena: Policies, Innovation & Competitive GrowthSvensk Digital Handelnoreply@dhandel.seevent
From Cart to the City – When Online Retail Enters the Urban Core
Despite the continued growth of e-commerce, the majority of purchases still take place in physical stores. Yet shifting buying patterns and digital habits are forcing both assortments and business models to rethink their role. As online-first brands establish themselves in city centers, they are not only reshaping retail — but also influencing urban pulse, rent levels, and diversity.
This session offers a sharp and data-driven overview of where Swedes shop today, how generational differences shape channel choices, and what it takes to create attractive retail environments in a hybrid world. We will address big questions around market rents, gentrification, store mix, and the balance between experience and profitability.
We conclude with a forward-looking perspective on the evolving relationship between property owners and retailers — and how the decisions made today will shape tomorrow’s vibrant, profitable, and relevant city centers.
Session in Swedish
