Erik Manzano Fagerlind
Erik Manzano Fagerlind
Sneakersnstuff
CEO and Co-Founder
From California Love to How the West Coast Won — Cultural Capital as a Competitive Advantage
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
11:50 am-12:30 pm - 4 March
Go to F4
Add to calendar2026-03-04 11:50:002026-03-04 12:30:00Europe/StockholmFrom California Love to How the West Coast Won — Cultural Capital as a Competitive AdvantageSneakersnstuff - Erik Manzano FagerlindCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
From California Love to How the West Coast Won — Cultural Capital as a Competitive Advantage
From the streets of L.A. to the global fashion and music scene, the legendary photographer Mike Miller has defined the look of West Coast culture.
As the eye behind iconic hip hop imagery and the groundbreaking Stüssy campaigns, he reveals his latest project at the intersection of fashion and music — and how movements grow from subculture to global influence. Following the keynote, Miller is joined by Moon-Suck Song, Founder & CEO of Panagora, and Erik Manzano Friberg, CEO and Co-Founder of Sneakersnstuff, in a fireside chat moderated by Karin Winther. Together they reflect on why this cultural heritage matters for brand building today, exploring how authenticity, visual identity and cultural capital become strategic fuel for relevance; how global style codes emerge from local scenes; and what Nordic brands can learn from the creative forces that helped the West Coast redefine modern branding.
Session in English
Erik Manzano Fagerlind
Sneakersnstuff
CEO
Presented by: Shopify
Driving Innovation with AI and Agentic Commerce
Stage: H1
Commerce Transformed: Tech, Trust & Tomorrow
3:20 pm-3:50 pm - 5 March
Go to H1
Add to calendar2026-03-05 15:20:002026-03-05 15:50:00Europe/StockholmDriving Innovation with AI and Agentic CommerceSneakersnstuff - Erik Manzano FagerlindCommerce Transformed: Tech, Trust & TomorrowSvensk Digital Handelnoreply@dhandel.seevent
Driving Innovation with AI and Agentic Commerce
This panel reveals how leading brands turn AI into real business results—profitable growth, operational efficiency, and stronger customer relationships. You’ll hear what worked, what didn’t, and how these companies overcame their toughest challenges. Expect practical playbooks across AI-powered personalisation, automation, and omnichannel commerce.
Featuring Stephen Rogan, Head of Merchant Success at Shopify, Erik Fagerlind, CEO at Sneakersnstuff, and a special guest from a top global retailer.
Moderated by podcaster Björn Påhlman Spenger from Framtidens E-handel. The panel will dive deep into AI-native, unified commerce and show you how to future-proof your business with scalable, adaptable solutions that deliver now and set you up for what’s next.
Session in English
