From One-Woman Brand to International Growth – The Story Behind Ahlvar Gallery

Frida Ahlvarsson, Founder and Creative Director of Ahlvar Gallery, takes the D-Talks stage at D-Congress 2026 as part of Next Gen E-Com Voices, in conversation with Hanna Moisander.

Frida Ahlvarsson has built an internationally recognised fashion brand on her own terms — without venture capital, without chasing trends, and with a relentless focus on quality and longevity. Her journey is a story of creative discipline, design integrity, and the confidence to grow at her own pace. From early beginnings at a sewing machine to timeless silk pieces sold across multiple markets, Frida shares how to scale organically, stay true to creative intuition, and build something meant to last in an industry driven by speed.

Session in Swedish

LinkedIn

Sharing the stage

Ahlvar Gallery

Frida Ahlvarsson

Founder & Creative Director

Persheng De Geer: Combining Structure and Creativity to Redefine Modern Workwear

Persheng De Geer, Co-Founder and CEO of BY BANOO, joins the Next Gen E-Com Voices stage at D-Congress 2026 — interviewed by Hanna Moisander.

With a background in engineering and management consulting, Persheng brings an analytical yet imaginative perspective to fashion. Through BY BANOO, founded together with her sister Perdica De Geer, she is rethinking modern workwear for women — merging structure with creativity, elegance with function. At D-Congress, she shares how curiosity, design thinking, and a structured mindset can challenge conventions and help shape the future of fashion and e-commerce.

Session in Swedish

LinkedIn

Sharing the stage

BY BANOO

Persheng De Geer

CEO & Co-Founder

Moving people, Moving products: Why Mobility’s AI Playbook is Retail’s Next Chapter

AI has been the silent engine driving Voi’s success for years, so what would happen if you applied those learnings to retail? As customers evolve into autonomous agents, winning in retail is no longer about the “digital storefront”—it’s about the intelligent flow of goods and hyper-efficient operations.

Join Piotr Zaleski (Ingrid), Fredrik Hjelm (Voi), and Hanna Moisander (Lager 157) as they strip away the hype to reveal how the AI strategies that scaled Voi can be hardcoded into the retail landscape.

Session in English

LinkedIn

Sharing the stage

Ingrid

Piotr Zaleski

Founder of Ingrid

Voi Technology

Fredrik Hjelm

CEO and Co-Founder

Behind the Scenes of Global Checkout: H&M, Adyen & Klarna on the Art of Scaling

How do you roll out payments in more than 60 countries without sacrificing conversion or stability?

In this conversation, H&M and its two payment partners — Adyen and Klarna — share the keys to success for optimizing payments across multiple markets, as well as the pitfalls to avoid. How should merchants balance the importance of local relevance with global stability? What turned out to be mere buzzwords, and which tools are now essential? What is the single most important ingredient for driving conversion globally?

Learn how to choose the right payment solution for each market from Lars Erik Rosby (Global Head of Commercial and Partnerships – Payments at H&M Group), Tobias Lindh (Managing Director, Adyen Nordics & Baltics), and Björn Bryngelson (Head of Nordics at Klarna).

Session in Swedish

Sharing the stage

H&M

Lars Erik Rosby

Global Head of Commercial and Partnerships - Payments

Klarna

Björn Bryngelson

Commercial Director

Adyen

Tobias Lindh

Managing Director, Nordics & Baltics

Shaping What’s Next: Hanna Moisander on Influence, Innovation & the Future of Leadership

Named one of Sweden’s most promising female leaders, Hanna Moisander brings a bold, tech-savvy perspective to retail leadership. As Chair of Lager 157 and CEO of Diverse Executive Boards, she works closely with founder Stefan Palm to guide one of Sweden’s fastest-growing fashion chains – with a sharp focus on long-term strategy and leadership renewal. A conversation about collaboration at the top, future-focused governance, and how new voices are reshaping the power structures of retail.

Session in Swedish

LinkedIn

Sharing the stage

Market

Fredrik Svedjetun

Editor-in-Chief and Publisher