Keeghan McGarry
Keeghan McGarry
Autonative - Ford Partner, UK & FRITS
Head of Technology
Presented by: Nosto
From Reactive to Agentic: How Ford’s Unified Commerce Drives Intelligent Growth
Stage: J1
The Attention Economy: Martech, Retail Media & Modern Commerce
3:10 pm-3:40 pm - 4 March
Go to J1
Add to calendar2026-03-04 15:10:002026-03-04 15:40:00Europe/StockholmFrom Reactive to Agentic: How Ford’s Unified Commerce Drives Intelligent GrowthAutonative - Ford Partner, UK & FRITS - Keeghan McGarryThe Attention Economy: Martech, Retail Media & Modern CommerceSvensk Digital Handelnoreply@dhandel.seevent
From Reactive to Agentic: How Ford’s Unified Commerce Drives Intelligent Growth
Enterprise retailers face increasing pressure to grow efficiently while delivering seamless, personalized experiences across channels. Achieving this requires more than isolated tools: it demands a unified commerce stack capable of meeting enterprise-scale expectations.
In this panel discussion, leaders from Nosto and Shopify are joined by Autonative, the team behind Ford’s UK and Europe online store, to explore how data, CRM, AI and agents come together to enable unified commerce experiences.
The session will cover:
- How enterprise brands like Ford unify data across channels to scale smarter
- How AI and personalization help accelerate growth through targeted campaigns
- Lessons from building and operating online stores that meet the demands of enterprise customers
Rather than a single retailer case study, this session offers a practical behind-the-scenes perspective on what it takes to deliver enterprise-grade commerce experiences.
Session in English
