Kristoffer Juhl
Kristoffer Juhl
Tekla
Managing Director
Building a Cultural Lifestyle Brand: Tekla’s Path from Niche to Global Influence
Stage: J1
The Attention Economy: Martech, Retail Media & Modern Commerce
2:30 pm-3:00 pm - 4 March
Go to J1
Add to calendar2026-03-04 14:30:002026-03-04 15:00:00Europe/StockholmBuilding a Cultural Lifestyle Brand: Tekla’s Path from Niche to Global InfluenceTekla - Kristoffer JuhlThe Attention Economy: Martech, Retail Media & Modern CommerceSvensk Digital Handelnoreply@dhandel.seevent
Building a Cultural Lifestyle Brand: Tekla’s Path from Niche to Global Influence
Tekla has become one of the most compelling Nordic brands of recent years — building a global following through uncompromising quality, minimalist aesthetics and a brand strategy rooted in culture rather than trends.
In this fireside chat, CEO Kristoffer Juhl shares how the company has grown from premium bedding to a broader lifestyle universe while maintaining clarity, discipline and authenticity. We explore how Tekla’s creative identity has been shaped by thoughtful collaborations — from Japanese fashion house Auralee to streetwear icon Stüssy, as well as architectural influences seen in their limited series The Colours of Le Corbusier. These partnerships reveal how design, culture and craftsmanship sit at the core of Tekla’s philosophy.
Session in English
