Lamin Sonko
Lamin Sonko
NIKE
Energy Marketing
In parthership with: Swedish Fashion Council
Is Culture Capital the New Brand Equity?
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
3:20 pm-4:30 pm - 5 March
Go to F4
Add to calendar2026-03-05 15:20:002026-03-05 16:30:00Europe/StockholmIs Culture Capital the New Brand Equity?NIKE - Lamin SonkoCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Is Culture Capital the New Brand Equity?
The boundaries between the creative industries are not only blurred, they have all disappeared. The culture aspect plays a bigger role than ever. This session will focus on the importance of culture, and how both established and emerging brands has a new approach in marching the whole creative sector to accelerate relevance.
Session in English
