Nordic Retail Media: L’Oréal’s Blueprint for a Future-Proof Advantage

Retail Media is rapidly rewriting the rules of beauty retail — transforming how consumers discover and purchase products by placing brands directly in the path of purchase with unmatched precision. While the concept is booming globally, the Nordic market remains in its early stages, offering a rare opportunity to build a transparent, data-driven ecosystem from the ground up.

In this keynote, Nataliya Chichkova, Chief Digital Marketing Officer at L’Oréal Nordics, shares how the world’s leading beauty company is pioneering a new Retail Media model — one that goes beyond rebranding existing channels to create measurable value for both retailers and advertisers. Expect insights into first-party data strategies, advanced targeting, and why those who master Retail Media will hold a lasting competitive advantage in the next era of commerce.

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