Payman Hazheer
Payman Hazheer
Workshop
CEO
Culture Is the New Currency: From Commerce to Community
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
9:00 am-9:30 am - 5 March
Go to F4
Add to calendar2026-03-05 09:00:002026-03-05 09:30:00Europe/StockholmCulture Is the New Currency: From Commerce to CommunityWorkshop - Payman HazheerCultural Influence: Creating Authentic Brand ExperiencesSvensk Digital Handelnoreply@dhandel.seevent
Culture Is the New Currency: From Commerce to Community
This session breaks down why culture is the new currency — and how brands move from transactions to belonging by building real cultural capital.
We explore the shift from consumer to creator, why fandom beats funnels, and how community-driven growth is rewriting the retail playbook for brands that want loyalty, relevance, and lasting impact.
Session in English
